Dr. Elias Abou-Rustom, General Manager of Arab Business Machine Ltd (The company that manages Apple IMC East), commented “Here we can display our support for a local community event; an experience that will provide our young with an opportunity to express themselves creatively, while learning a variety of skills that can eventually open more doors for them in the future, in the realm of film-making and team work.”
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Apple IMCis involvement in the project not only exposes the students to Apple technology, but also lets the company take an active role in the community. Mr. Abou-Rustom added “It is an opportunity for us to give back to the community and be involved in projects that can benefit our children.”
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