A new Apple Store in Berlin opened on Thursday. Apple Rosenthaler Straße is the first Apple Store in the Mitte borough of the German capital.
Apple Rosenthaler Straße Store Opens in Berlin
Ahead of the launch, Deirdre O’Brien, Apple’s senior vice president of Retail + People, said:
We’re excited to open our second store in Berlin, right in the heart of Mitte. Blending Apple’s exceptional technology and tools with the creative passion we share with this community gives us the opportunity to create something really special for our customers in Germany.
The opening featured a performance from the illustrator collective Parallel Universe. They live drew their interpretation of Mitte’s creative spirit on iPad Pro. The work of other artists and creators displaying, including visual artists Zebu Ruohan Wang, will also feature at the new Apple Store.
Apple Rosenthaler Straße features a Forum and a video wall, where free Today at Apple sessions will take place. As with all Apple facilities around the world, it is run entirely on 100 percent renewable energy.