Apple has opened pre-orders for several new devices starting at 6:15 a.m. Pacific Time, giving buyers their first chance to reserve the latest products announced this week. If you plan to buy one of the new devices, you need to place your order as soon as the pre-order window opens because popular configurations usually sell out quickly during the first few hours.
This round of pre-orders includes a wide range of Apple products across multiple categories, including the new iPhone 17e, M4 iPad Air, M5 MacBook Air, M5 Pro MacBook Pro, M5 Max MacBook Pro, along with the Studio Display 2 and Studio Display XDR. Apple plans to begin shipping these devices on Wednesday, March 11, which means customers who secure early orders will likely receive their devices first.
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Because Apple launches pre-orders at the same moment worldwide, the start time differs depending on where you live, so checking the correct time for your region helps ensure you do not miss the opening window.
Apple has also announced the MacBook Neo in its exclusive Experience event.
Apple pre-order start times around the world
Apple starts pre-orders globally at the same time. Here are the converted times for several major regions:
- Australia West: 10:15 p.m. AWST
- Australia East: 1:15 a.m. AEDT (Thursday)
- Austria: 3:15 p.m. CET
- Baltic countries: 4:15 p.m. EET
- Belgium: 3:15 p.m. CET
- Brazil East: 11:15 a.m. BRT
- Canada West: 6:15 a.m. PST
- Canada East: 9:15 a.m. EST
- China: 10:15 p.m. CST
- Denmark: 3:15 p.m. CET
- Finland: 4:15 p.m. EET
- France: 3:15 p.m. CET
- Germany: 3:15 p.m. CET
- Hong Kong: 10:15 p.m. HKT
- India: 7:45 p.m. IST
- Indonesia West: 9:15 p.m. WIB
- Ireland: 2:15 p.m. GMT
- Italy: 3:15 p.m. CET
- Japan: 11:15 p.m. JST
- Luxembourg: 3:15 p.m. CET
- Netherlands: 3:15 p.m. CET
- New Zealand: 3:15 a.m. NZDT (Thursday)
- Norway: 3:15 p.m. CET
- Poland: 3:15 p.m. CET
- Portugal: 2:15 p.m. WET
- Puerto Rico: 10:15 a.m. AST
- Saudi Arabia: 5:15 p.m. AST
- Singapore: 10:15 p.m. SGT
- South Africa: 4:15 p.m. SAST
- South Korea: 11:15 p.m. KST
- Spain: 3:15 p.m. CET
- Sweden: 3:15 p.m. CET
- Switzerland: 3:15 p.m. CET
- Taiwan: 10:15 p.m. CST
- UAE: 6:15 p.m. GST
- United Kingdom: 2:15 p.m. GMT
- United States West: 6:15 a.m. PST
- United States Mountain: 7:15 a.m. MST
- United States Central: 8:15 a.m. CST
- United States East: 9:15 a.m. EST
How to preorder Apple’s new products
If you want to secure one of the new devices quickly, Apple offers several ways to place a pre-order.
- Visit the Apple Online Store on Apple’s website
- Use the Apple Store app on iPhone or iPad
- Choose your configuration, including storage and color
- Sign in with your Apple ID
- Confirm payment and delivery details
Many customers prefer using the Apple Store app because it loads faster and often allows faster checkout during high traffic periods.
Release date
After the pre-order window opens, Apple plans to release the new devices on Wednesday, March 11. Customers who place orders early usually receive their shipments on launch day, while later orders may face longer delivery estimates depending on demand.
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