Lamborghini has launched a new Apple Vision Pro app that lets users explore its latest cars in an immersive mixed reality experience. The app focuses on four current Lamborghini models, including the Urus SE Performante, Temerario, Revuelto, and Urus SE, giving fans a closer look at the design, engineering, cabin details, and hybrid powertrain technology.
The Lamborghini Apple Vision Pro app includes two main viewing modes. Shared Space lets users place a digital Lamborghini inside their own room, garage, or living area, while Full Immersion puts the car inside a fully digital environment created by Lamborghini.
Users can view each car at real 1:1 size or scale it down for easier viewing. This makes the app useful for both detailed exploration and casual browsing, especially for users who want to study the cars without visiting a showroom.
The app also highlights key Lamborghini design and performance details. Users can remove body panels to see the powertrain and spaceframe, view airflow through 3D aerodynamic streamlines, and explore design sketches from Centro Stile.
Lamborghini has also added Spatial Audio for engine sound, so the audio changes as the user moves around the car. The company says the app shows fine details across the exterior, cockpit, seat stitching, structure, aerodynamics, and hybrid systems.
With this launch, Lamborghini is using Apple Vision Pro to bring its supercars closer to fans, customers, and design lovers through a more interactive digital experience.
