Apple Vision team moves down the org chart as headset future narrows

Apple Vision Pro and its Dual Knit Band shown from the side
Apple Vision Pro hardware and Dual Knit Band. Image: Apple

Apple’s Vision hardware team reportedly sits one level lower in the company’s management structure after a wider leadership reshuffle. The change comes as Apple debates how much money and engineering effort to commit to another Vision Pro-style headset.

According to Bloomberg’s Mark Gurman, Vision hardware chief Fletcher Rothkopf now reports to hardware engineering vice president Tom Marieb. Marieb reports to Johny Srouji, who became Apple’s chief hardware officer after John Ternus moved into the chief executive role.

The reporting change follows departures and layoffs

Rothkopf’s predecessor, Paul Meade, left Apple for OpenAI in June. Gurman reports that the lower position of the Vision role contributed to that departure. Apple also recently cut jobs across Vision-related development, continuing a period of contraction around a product that has not reached mass-market sales.

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The organizational move does not prove that Apple plans to end the headset line. Reporting relationships change for many reasons, and Apple has not publicly described the new structure. Still, putting Vision farther from the top of the hardware organization can affect its visibility when teams compete for staffing, funding and launch priorities.

MacObserver previously covered Apple’s five hardware groups under Srouji and the reported layoff of 60 Vision employees. The latest report adds a clearer chain of command and suggests that the team’s reduced standing is part of a broader reassessment.

Apple engineers are still said to be exploring several future headset concepts. Senior Vision leaders are also reportedly pushing to keep the category funded. Until Apple announces new hardware, however, those projects remain internal possibilities rather than a confirmed product roadmap. It can also slow decisions that require support from display, silicon and industrial-design groups. The current Vision Pro remains on sale and continues receiving visionOS updates. That makes the next public hardware decision an important signal of Vision’s standing inside Apple.

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