Apple Canada has released a short ad that highlights the durability of the iPhone 17 display. The video feels playful, but it makes a clear point. The screen can take abuse.
“Relax, it’s iPhone 17”
In the ad, two legal teams sit across a long wooden table during tense talks. One lawyer says her client has been “more than fair” and slides an iPhone 17 Pro Max across the table, screen down. The phone scrapes along the dusty surface for several seconds.
The offer gets rejected. Someone slams the phone and sends it back. Apple says the display is “three times more scratch-resistant” than the iPhone 16. The video description credits Ceramic Shield 2.
