Disney+, followed by Hulu, had the most advertising impressions of any streaming service in 2020. It garnered 18.3 billion views of three seconds or more of its ads, according to data seen by Deadline. Apple TV+, meanwhile, had 6.6 billion ad impressions.
Disney+ Has Most Ad Impressions, Apple TV+ Has Alternatives
Initially, this might seem like Apple is not throwing much advertising weight behind Apple TV+. It’s worthing noting, I think, that the company has other ways of pushing users towards its service. This includes offers of free subscriptions for a year with new devices and inclusion in the Apple One bundle. There is also content related to Apple TV+ shows available on other platforms. These options to promote Disney+ are obviously not available in the same way. Hulu is also owned by the same parent company and racked up 15 billion ad impressions, followed by Amazon Prime Video on 11.2 billion.
No surprise, all these numbers are significantly up on the year before. Disney+ impressions were up 425 percent year-on-year, but it only launched in November 2019. The same is true of Apple TV+, which saw a 61 percent increase.