Firstly, there’s The Clutch:
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It’s a case for the iPad that is designed to look like a woman’s clutch bag, from which it takes its name (Happy Owl offers a similar case designed for men called The Wallet). In addition to holding an iPad, it also has compartments for many other things that women often keep in a purse, such as an iPhone, credit cards and driver’s license, pens, money, etc.
To wit:
So, that’s the case. Now let’s look at the ad (some of you may find this offensive, so watch at your own discretion):
The Clutch ad, from Happy Owl Studios
Talk about mixed messages, but perhaps the intent is mainly to get people to talk about Happy Owl and its iPad cases? If so, it worked, at least in this case.
Discussion