Apple introduced the MacBook Neo as its most affordable laptop yet, and Apple’s hardware chief says the goal is simple: reach far more people than before. The new device brings the Mac experience to a lower price tier while keeping the build quality, reliability, and design Apple usually highlights across its lineup.
During the product launch, Apple positioned the MacBook Neo as a way to expand the Mac’s audience while maintaining the standards the company expects from its laptops. The device features a 13-inch Liquid Retina display, an aluminum design, and Apple silicon, while offering all-day battery life and a range of bright colors that echo earlier Mac designs.
ABC News spoke with Apple Senior Vice President of Hardware Engineering John Ternus after the MacBook Neo reveal in New York City, where he explained why Apple believes the product opens the door to many new users.
“We saw an opportunity here to really just reach a lot, a lot more people than we ever have before. It’s solid, it’s reliable, it’s durable. It’s all the things you want a Mac to be. And, yeah, that’s an amazing price point.”
— John Ternus
Apple priced the MacBook Neo starting at $599, while students and teachers can buy it for $499 through education pricing. Ternus said Apple waited years to introduce a Mac at this level because the company wanted to make sure the product met its internal standards.
“We didn’t want to do it until we could do it really, really well, and build a Mac that we were proud of.”
— John Ternus
Ternus also spoke about Apple’s broader direction with artificial intelligence, explaining that the company plans to weave Apple Intelligence features into everyday experiences across its products.
“I think Apple Intelligence is going to continue to grow, and it’ll just make things you do better and easier.”
— John Ternus
The interview also touched on speculation that Ternus could eventually become Apple’s next CEO, though he kept the response simple.
“I love the job I have. I get to work with the most amazing people in the world.”
— John Ternus
