Luxury brands like Alexander McQueen, Bottega Veneta, and Gucci are turning to Apple to help build their digital operations (via Reuters).
Kering is an international luxury group based in Paris, France. It owns a bunch of brands like Gucci, Yves Saint Laurent, Alexander McQueen, Bottega Veneta, and others.
Today Kering said that it wants to develop its own online shopping sites by 2020. And it’s working with Apple to create special apps for sales assistants to use to scan inventories.
After a slow start shifting sales onto the web, wary that it would dilute their brands’ image, high-end fashion and jewelry labels are piling resources into this channel and building up their own tech teams.
Kering’s decision to move more online activities in-house shows how industry players with financial muscle are deciding to build their own digital operations, giving them full access to sensitive – and strategically useful – information such as client data.
It’s interesting to see how non-tech companies are transitioning into the tech industry. Like how L’Oréal has its own tech incubator.