Crapware Often Key to PC Profitability

PCs exist in a highly competitive, commodity market. Making a profit
on a cheap PC depends on the revenue generated from crapware, according
to C|Net on Wednesday.

While adding all the demo software to PCs, known as crapware, makes
money for the PC vendors, the practice is starting to alienate customers.

It all started when starry-eyed vendors thought they could give away PCs
and make money with crapware subsidies and advertising bounties with ISPs.

“While those dreams have largely faded, companies have continued to make money from including trial software, desktop icons and more recently, by agreeing to include a toolbar or other service from the leading Internet search providers,” Ina Fried wrote.

The revenue generated these days amounts to only about US$10 or $20. But on
a $400 computer, thatis a big deal. Itis also a big deal for irritated customers.


Appleis blast at crapware

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