Roku users in the U.S. can now subscribe to Apple TV directly inside The Roku Channel, which already mixes free streaming with add-on premium subscriptions, and that means Apple’s service shows up in the same place people use to browse, discover, and start watching without jumping between apps.
The setup also keeps billing and account management inside Roku, so you can add Apple TV, start a free trial, and cancel anytime through your Roku account, while Roku’s recommendation engine can surface Apple TV titles alongside everything else you watch on the platform.
Roku announced the launch on March 3, 2026, saying customers can subscribe to Apple TV through Premium Subscriptions on The Roku Channel in the U.S., and it framed the move as a discovery play that helps viewers find paid services more easily.
“The addition of Apple TV to Premium Subscriptions on The Roku Channel is a win for all.” Gil Fuchsberg, President of Subscriptions, Partnerships & Corporate Development at Roku.
That “win for all” line fits Roku’s pitch, because Premium Subscriptions already bundles more than 70 services under one login, and Apple TV now gets the same placement and promotional push that Roku gives to other partners in its premium lineup.
Price, trial, and where you can watch
Roku keeps Apple TV priced the same as usual: $12.99 per month or $99 per year, plus a 7-day free trial for eligible customers, and you subscribe using your Roku account on a Roku device or through Roku’s sign-up page.
Once you subscribe, Apple TV sits inside Roku’s Premium Subscriptions flow, so you can watch with one Roku login across supported Roku experiences, including the Roku device interface, Roku’s mobile app, and the web.
Apple TV has had a standalone Roku app since 2019, but this deal puts Apple TV inside Roku’s subscription marketplace, where discovery drives sign-ups, and it lands ahead of Apple TV’s March programming push, which includes major live sports rights and high-profile premieres.
