Twenty Percent of U.S. iPhone buyers bought a device in the iPhone 11 family in the third quarter of 2019. The data was revealed in a new report by Consumer Intelligence Research Partners (via 9to5Mac).

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iPhone 11 is Half of New Model Sales

Nearly half of the new models sold were iPhone 11s. The report said that the overall breakdown of sales was:

  • iPhone 11: 9%
  • iPhone 11 Pro: 6%
  • iPhone 11 Pro Max: 4%

They are from a third party, but these figures are undoubtedly impressive for a new phone, given it was only available for two weeks of the quarter. The bestselling iPhone in the quarter overall was the XR. CIRP said:

CIRP finds that the new iPhone 11 and 11 Pro/Pro Max models accounted for 20% of US iPhone sales with two weeks of availability at the end of Apple’s fourth fiscal quarter. iPhone XR accounted for 36% of US iPhone sales during the quarter.

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iPhone 11: 9%
iPhone 11 Pro: 6%
iPhone 11 Pro Max: 4%

What? I don’t know what these numbers mean. How do you get 20% or “nearly half” from 9%, 6%, and 4%.