Research from Edison [PDF] shows that it’s not just white people listening to podcasts anymore. Ten years ago three quarters of the audience were white. Now it’s more diverse.
[Click Farms Manipulate Apple’s Top Podcasts List]
Podcast Diversity
In 2008, podcast listeners were 73% white, even though white people only account for 58% of the U.S. population. But now it’s different, and the diversity of podcast audiences now closely matches that of the diversity of the United States.
[Apple Investigates Reports of Listener Drop-off in Apple Podcast Analytics]