Like Apple News, Privacy is a Feature of Apple Podcasts

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It’s hard for publishers and individuals to make money via Apple’s platforms like News and Podcasts. Jason Snell’s argument seems to be that competitors like Spotify might do better than Apple because advertisers can’t collect user statistics from Podcasts. It’s a conundrum, because I think you can have both good privacy and good advertising. But Apple is never going to give up privacy in favor of deeper advertising. Hopefully there can be a happy medium.

Maybe it’s all for the best. There aren’t too many examples of enormous tech companies opting not to take advantage of their dominance in a market. Perhaps Apple’s light touch on the world of podcasting will continue, at least until a competitor does something to get its attention.

iTunes Podcasts Now Called Apple Podcasts

· · News

Listen on Apple Podcasts

Apple changed the name of its podcast app from iTunes Podcasts to Apple Podcast. The move includes branding within iTunes, in the Podcasts app, and the Listen on Apple Podcast badge that replaces Listen on iTunes Podcasts.