Apple's Fifth Avenue Store Gets a Rainbow Reopening

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Apple’s glass cube retail store on Fifth Avenue is reopening, and it’s bedecked with rainbows to celebrate.

A filming crew was posted outside the cube, grabbing shots of passers-by photographing themselves with the new design. One of the crew members told Quartz they were filming “a new commercial” for Apple about the relaunched store, but wouldn’t go into any further detail.

I think it looks great.

Featured image credit: Quartz/Mike Murphy

Apple Stores Offer Augmented Reality '[AR]T' Walks

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Apple retail stores will begin offering [AR]T, Today at Apple augmented reality experiences featuring contemporary artists.

These experiential walks take participants through San Francisco, New York, London, Paris, Hong Kong and Tokyo as they encounter works by world-renowned artists, most of whom are working in AR for the first time. Works by Cave, Djurberg and Berg, Cao, Giorno, Höller and Rist connect participants to public spaces such as London’s Trafalgar Square, San Francisco’s Yerba Buena Gardens or New York’s Grand Army Plaza in Central Park.

Apple Card Testing Program Expands to Retail Employees

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The Apple Card testing program has now expanded to include Apple’s retail employees. Although they can’t talk about the card but they can use it publicly to make purchases.

Many of the rank-and-file employees have already applied. The digital version via Apple Pay on the iPhone is usable immediately, while workers are told to expect the arrival of physical versions within two to three weeks. The employees are being offered the same APR range that Apple advertised to consumers: 13.24% to 24.24%, the people said.

I look forward to getting the Apple Card.

Mattel’s New Hot Wheels Smart Track Kit in Apple Stores

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Mattel’s new Hot Wheels Smart Track Kit is available exclusively in Apple Stores. Vehicles cost US$6.99, the Race Portal is US$39.99, and the Smart Track Kit is US$179.99.

With the Hot Wheels Smart Track Kit, Hot Wheels id vehicles can be raced on a track that incorporates digital tracking elements through an app on the iPhone or iPad. The system allows users to keep track of speed, count laps, build a digital garage, and more, providing a mix of physical and digital play.

Activ5 Smart Fitness Devices Launches in Apple Stores

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Activbody, Inc., announced that its flagship product, the portable smart fitness device Activ5, is now available at apple.com and in select Apple Stores. The Activ5 is unique because, with its companion training app, users are able to access and track their activity from over a hundred personalized 5-minute strength-training workouts and exercises that can be performed anywhere. Activ5 recently announced an Apple Watch app and the adoption of HealthKit. The app includes exercise and heart rate tracking and calculates energy burned. With HealthKit, users will be able to see the data tracked on Apple Watch in the Apple Health app on iPhone. “We are experiencing phenomenal interest and growth globally due to the effectiveness of Activ5, and our ongoing commitment to meaningful, customer-centric enhancements including our recent Apple Watch app announcement,” said Dan Stevenson, CEO of Activbody. You can buy it from the Apple Store, online and retail, for US$129.95.

Activ5 Smart Fitness Devices Launches in Apple Stores

Pick Up AirPods 2 in an Apple Store Today

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You can pick up a pair of AirPods 2 in Apple retail stores today. Previously they were only available online.

If you’re looking to get your hands on a pair of second-generation AirPods, you may be able to score a pair directly from a brick and mortar Apple Store today via in-store pickup. Not all locations have stock available, and supplies will likely be limited, so you may want to act fast if you want them today.

Apple Fifth Avenue Store to Reopen This Year

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The Apple Fifth Avenue store in New York City is set to reopen in the first half of 2019, says management of the company that owns the property.

Apple shuttered the Manhattan store in 2017 in order to renovate and increase the size of the store, but it has been unclear exactly when to expect it will reopen to the public. According to John Powers, CEO of Boston Properties, the re-opening is not far off.

The cube store is iconic so it will be good to see it up and running again.