Apple's Fifth Avenue Store Gets a Rainbow Reopening

· Andrew Orr · Link

Apple’s glass cube retail store on Fifth Avenue is reopening, and it’s bedecked with rainbows to celebrate.

A filming crew was posted outside the cube, grabbing shots of passers-by photographing themselves with the new design. One of the crew members told Quartz they were filming “a new commercial” for Apple about the relaunched store, but wouldn’t go into any further detail.

I think it looks great.

Featured image credit: Quartz/Mike Murphy

Apple Stores Offer Augmented Reality '[AR]T' Walks

· Andrew Orr · Link

Apple retail stores will begin offering [AR]T, Today at Apple augmented reality experiences featuring contemporary artists.

These experiential walks take participants through San Francisco, New York, London, Paris, Hong Kong and Tokyo as they encounter works by world-renowned artists, most of whom are working in AR for the first time. Works by Cave, Djurberg and Berg, Cao, Giorno, Höller and Rist connect participants to public spaces such as London’s Trafalgar Square, San Francisco’s Yerba Buena Gardens or New York’s Grand Army Plaza in Central Park.

Aventura Mall Apple Store Opens August 10

· Andrew Orr · News

The Aventura Apple store will open in South Florida on August 10, bringing South Floridian design features and 344 jobs.