Morgan Stanley: 4 Ways Apple Could Expand Healthcare Push

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Morgan Stanley has four ideas for Apple to expand its presence in the healthcare industry, projecting up to a US$313 billion revenue opportunity by 2027.

Going forward, Morgan Stanley suggests that Apple could boost its health initiatives in several different ways. For instance, it could add blood pressure, glucose, and sleep tracking integration to the Apple Watch. It could also add hearing aid functionality to AirPods. The analysts also note that Apple could accelerate its future health efforts by acquiring an existing health company.

Hospital Program for Pregnant Women Compatible With HealthKit

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At a hospital in New Orleans a program for pregnant women called Connected Maternity Online Monitoring (MOM) was set up like a Genius Bar and is compatible with HealthKit.

Hatamian was intrigued and agreed to sign up. After her first visit with an obstetrician, she went over to the Ochsner “O Bar,” a part of the hospital modeled on the Apple Genius Bar. But instead of iPhones, the technologies on display included connected weight scales, blood pressure monitors and activity trackers. The O Bar gave Hatamian a set of devices selected for expectant mothers, including a wireless weight scale and a blood pressure cuff, as well as dipsticks and cups to measure protein levels in urine.