How Apple’s New MacBook Lineup Changes Everything

| Analysis

Apple’s MacBook line, from the ultralight MacBook Air to the new MacBook Pros with Retina display, is amazing. What’s notable, in the latest update, is a key transformation of the MacBook design philosophy and how it might affect customer thinking.

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I own a 2011 13-inch MacBook Air (MBA). So the first thing I wanted to know about Apple’s new 13-inch MacBook Pro (MBP) with Retina display is how much of a leap it is over my current MBA. That investigation turned up some interesting things.

The first thing I noticed was the apparent shift of the MBA from being the premium notebook that’s ultra-thin and lightweight to being the bottom of Apple’s lineup, by virtue of its standard display, for example 1440 x 900 for the 13-inch model. I’m guessing that positioning in the lineup is due to the fact that the PC makers have been fairly successful in mimicking the MBA with their Ultrabooks. Looking at the lineup, it’s clear that the days of the clunky notebooks are gone as the various PC makers have sought to emulate the success of the MacBook Air.

Samsung Ultrabook

The next thing I wanted to know about was the CPU speed. The very thin MBAs have always been on the low side in clock speed in order to avoid heat dissipation issues. Mine, with a dual- core i5, runs at 1.7 GHz and the 2012 model starts at 1.8 GHz. (A 2.0 GHz i7 is an option.)

But when you step up to the 13-inch MBP, the entry point is a 2.9 GHz dual-core i7. What I find interesting is that normally one wouldn’t be so very keen on that increase in speed because of the price we’ve typically had to pay is a much heavier MacBook -- about 4.5 lbs. I know from experience that that’s a weight that can become tiresome when carried around in a backpack for long periods of time.

The elimination of the optical drive in the new MBPs (Retina) changes everything. Now we’re looking at at a 13-inch MBA that weighs 2.96 lbs and a 13-inch MBP (Retina) that weighs 3.57 lbs. With all that speed and that beautiful, high-resolution display, I think the technical momentum plus coolness factor has moved back to the MBP line. My own feeling is that when I replace my current 13-inch MBA, it’s very likely that I’ll leave the entry-point MBA series behind. Astonishing.

Apple has provided a very convenient comparison chart that lays all this out in a way that makes comparisons really easy.

Apple's MacBook line. See link for full details.

But what I really like is Apple’s new thinking about how to make life easier for customers. For example, if you’re not ready to invest in Thunderbolt drives, it’s trivial to go buy a small, cheap USB 3 external drive as a Time Machine backup.

Suddenly all the agonizing decisions about weight, interface, display resolution and backups have eased. Buying the right MacBook seems easier than ever. The addition of HDMI tells me that Apple is now more interested in helping the customers solve problems and exploit their MacBooks effectively than before -- when a certain corporate agenda (or so it seemed) always put Apple’s notebooks at disadvantage compared to the best PC notebooks.

Finally, I really like how Apple is adopting this philosophy of retaining the older generation, be it iPad or MacBook, so that customers still have access to legacy interfaces, say, FireWire 800, and can take advantage of lower pricing. Not every customer needs a Retina display.

Apple's 13-inch MBP with Retina (Image Credit: Apple)

Looking at today’s MacBook lineup, I see a sense of balance and coherency and symmetry in the selections. There’s something for everyone and decisions are fairly painless, depending only on your budget. As for me, I may well be leaving the MacBook Air line behind now when I upgrade, and I think that that’s no accident. I think it’s an intentional byproduct of how Apple has constructed the current lineup.

Losing the optical drive and the attendant weight has made these new MacBook Pros very, very appealing. I suspect that’s also going to improve Apple’s average selling price (ASP) as many traditional MBA customers think anew about sliding back up the product line for a thin, fast, high-resolution MacBook Pro that has only a modest increase in weight.

This time around, painful decisions are more or less gone. And that’s where we’ve wanted Apple to be for a long, long time.

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6 Comments Leave Your Own

mhikl

Just blows me away, John, how Apple plans. The little MBA that was a star, short time ago, is become the bottom end of its class. Apple just keeps its followers hungry. I just posted my plans for a mini to replace my MB as my iPad is becoming my heavy hitter and the mini could service my Apple tv and download needs and then I would be happy and plan for an iPm come second generation. Now I have to look at the MBA all over again. I really have to stop reading Apple sites if I am ever to get any peace.

Morgan Moore

the prices are amazing too…. the 13-inch MBP with Retina is not even a touch screen!

give-me-a-break

Until the underlying OS is resolution independent, why would anyone buy a retina display and depend on their software vendors and website developers to adapt to apple.  Maybe if I could borrow one for a couple of weeks and check out every app I use and every website I visit to see what looks ok and what looks crappy, I might consider one.  So much of the rest of the machine is sacrificed to the questionable engineering around the display.  The entire apple computer line is a mess.  And sorry folks, once I stop buying apple computers, its less likely that I will buy its phones…

John Martellaro

The guest reader is correct. OS X is not fully resolution independent by the strictest standards. A Retina display helps, visually, but doesn’t solve the technical problem. Apple would have to re-write Quartz and all developers would have to rewrite their apps.

In terms of every day practical work, I don’t think the average user knows or cares.  The Retina display is gorgeous enough for most everyone.

Mark Yong

Hmmm, HDMI and USB3 ports, looks like Apple finally realise the importance of having industrial standard ports!

It was laughable that you had to buy expensive adapters (and line Apple’s coffer further) after you already over paid for your laptop. And then you have to make sure you drag all these extra bits with you if you want to use a projector or big TV. Majority of business or hotels have VGA or HDMI based projectors or TVs, which wouldn’t work with MacBooks without an adapter. Have seen so many presenters scrambling to put their files on usb drive and present from someone else Windows laptop.

Personally, I have NEVER come across any Thunderbolt equipment or know of anyone who has. Whereas USB3 hard drives are cheap as chips and every where. Go figure.

With iPhone’s new lightning connector, Apple will make over billions just selling the adapter alone which should have been included in the box. I read somewhere that the lightning connector does not really offer any technical advantage to MicroUSB (other than the fact that you can insert on either side). The lightning connector has an authentication chip, so you can not use third party alternative cables; unless of course the 3rd party manufacturer has to pay a licence to Apple to produce cables. Just like AirPlay, another proprietary protocol instead of DLNA, so they can charge licence to make docks etc that supports it. It is all about lining their pocket.

Don’t kid yourself, Apple do not make business decision to make it easier for the user, it has always been about “lock-ins” and selling you more bits. I’ve heard that they have to include a microUSB adapter in Europe as its by law to have MicroUSB charging port there?

They always like to dictate to the industry with their own direction or proprietary standards. May be they finally realised that no one else have jump on their “speical”  connector bandwagon and conceded defeat to include industrial standard
Ports. Just like they are now following the competitor with an iPhone with a “slightly” bigger screen and a smaller tablet (sans sandpaper to file down fingers)

 

John Martellaro

Mark Yong. You may have read somewhere that:

“the lightning connector does not really offer any technical advantage to MicroUSB (other than the fact that you can insert on either side).”

That turns out not to be the case.  The microUSB standard isn’t electrically rated for wattage high enough to handle an iPad. It would overheat.  It’s designed for small devices like smartphones.

http://techpinions.com/why-apple-couldnt-go-to-micro-usb-charging/10212

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