The recent revelations about the NSA, the endless parade of online hacking and theft of credit card or personal information, and the desire by Amazon to seduce customers into ever more purchases has created a strong pendulum in the direction of the erosion of human dignity. There may be money to be made and unexpected success to be found as the pendulum swings in the other direction.
Social pendulums swing back and forth. It could be women's hemlines over the years or changing attitudes about American involvement in foreign conflicts. One constant remains: whenever we go too far in one direction, there's a social backlash, and the pendulum starts to swingback the other way.
Right now, we've gone about as far as we care to go with devices on the Internet being a vehicle for either spying on us or attacking our fundamental security and privacy. When that happens, there is opportunity and money to be made by appealing to citizens and at least trying to return to them what they feel they've lost.
The key idea here is that we have a warm feeling about Microsoft because of what the company is trying to do for us instead of to us. How long has it been since we felt that way about Microsoft?
If one looks at the various camps, one can get the feeling that Apple and Microsoft are one one side of this battle because of the kinds of products they sell. And then Google and Amazon are on the other side because of the very nature of their business. And so I can't help but thinking, who stands to gain the most as the pendulum swings back the other way?
On page two, coming up, journalists weigh in on whether Amazon has a sense of this pendulum swing, and the answer is that Amazon apparently does not. In fact, the company is still trying to push the pendulum in the wrong direction. See for yourself.
Next: the tech news debris for the week of June 16.