Nike may have killed its FuelBand fitness tracker, but that doesn't mean the company is out of the wearable tech game. Company CEO Mark Parker says Nike is working with Apple on new wearable technology that will be less obtrusive but will still work with devices that are already available.
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Knowing Apple and Nike are working together on new wearable tech should be a big red flag for other fitness and health tracker makers. It's time for everyone to step up their game or risk getting left behind.