Apple has not discontinued Vision Pro. You can still buy it from Apple, and Apple continues to ship new hardware and visionOS updates.
What is happening is more nuanced. Multiple reports say Apple scaled back production and marketing after demand came in lower than expected for a $3,499 first generation headset.
Quick answer
- Discontinued: No. Apple still sells Vision Pro.
- Scaled back: Yes. Reports describe sharply reduced production and ads.
- Strategy shift: Apple has also redirected effort toward smart glasses, according to recent reporting.
Why people think it got discontinued
The confusion comes from two things happening at once.
First, Apple appears to have reduced manufacturing volume and cut marketing spend heavily. Reports said that one major supplier halted production at the start of 2025 and that Apple reduced digital advertising by more than 95 percent in key markets.
Second, early supply chain chatter in late 2024 led to headlines about Apple potentially winding down production of the original model. Apple reportedly warned its assembler that production could be slowed if sales did not improve.
None of that equals discontinuation. It shows Apple treating Vision Pro as a premium, niche platform while it works out the next step.
The strongest evidence it is not discontinued
Apple shipped a meaningful refresh in October 2025: Vision Pro upgraded with the M5 chip and a new Dual Knit Band. Apple does not release upgraded hardware for a product it has already killed.
Here are the key upgrades Apple highlighted:
- M5-based Vision Pro with better performance and improved comfort
- visionOS 26 features like widgets and updated Personas
The technical reality: Vision Pro is expensive to build and hard to mainstream
Vision Pro remains one of the most technically ambitious consumer headsets ever sold. Its hardware design explains both its power and its high price.
Core hardware specs
- Chips: Apple M2 plus the Apple R1 sensor processing chip
- Latency: Around 12 millisecond photon to photon response
- Sensors: Multiple cameras, eye tracking, LiDAR, and motion sensors
- Display system: Around 23 million pixels across dual micro OLED panels
- Security: Optic ID iris authentication
This hardware enables high-quality passthrough video, precise eye tracking, and sharp displays. It also makes the headset heavy, expensive, and hard to produce at scale.
Why Apple scaled it back
Several practical issues pushed Apple to slow things down.
- The $3,499 price limits how many people can buy it
- Early demand was lower than Apple expected
- A smaller user base slows down developer interest
At the same time, Apple has shifted more resources toward smart glasses and lightweight wearable devices. This suggests Apple is playing a long game rather than abandoning spatial computing.
What to watch next
If Apple ever discontinues Vision Pro, clear signs will appear.
- It will disappear from Apple’s online and retail stores
- Apple will list it as end of sale, then vintage, and later obsolete
- Software updates and hardware refreshes will stop
Right now, none of those things has happened. Apple still sells Vision Pro, updates visionOS, and supports the platform.
FAQs
Production has slowed, but Apple still sells the headset and released an upgraded version with the M5 chip in late 2025.
Apple released an upgraded Vision Pro instead of a full second generation. It has also shifted some focus toward smart glasses.
If you want the best spatial computing experience today, Vision Pro still offers it. If you want a lighter and cheaper device, waiting makes more sense.
