Apple has already announced six new products this week, and you still have at least one more headline to watch before the week ends, because Apple kicked off a rapid-fire launch run with back-to-back press releases on Monday, March 2, and Tuesday, March 3, then scheduled an in-person media “experience” for Wednesday, March 4.
If you want the clean recap, Apple’s Newsroom posts confirm the iPhone 17e, the M4 iPad Air, the M5 MacBook Air, the M5 Pro and M5 Max MacBook Pro refresh, plus two new external displays that replace the Pro Display XDR with a new Studio Display XDR alongside an updated Studio Display.
6 Products Apple has announced so far
On Monday, Apple led with the iPhone 17e, and it framed the pitch around value upgrades that you feel immediately: double the starting storage at 256GB, MagSafe support, and Apple’s newer C1X modem for faster cellular performance and better efficiency, while keeping the starting price at $599.
That same day, Apple also launched the new iPad Air with M4 in 11-inch and 13-inch sizes, and it leaned on three practical upgrades: the move to M4 for more speed, a bump to 12GB of memory, and C1X in cellular models, which Apple says improves cellular performance while using less modem power.
On Tuesday, Apple switched to Macs and displays:
- MacBook Air with M5: Apple says you now get 512GB storage standard, faster SSD performance, and updated wireless with Wi-Fi 7 and Bluetooth 6, plus higher storage configurations than before.
- MacBook Pro with M5 Pro and M5 Max: Apple moved base storage up to 1TB on M5 Pro models and highlighted faster SSD performance plus Wi-Fi 7 and Bluetooth 6.
- New Studio Display: Apple refreshed the 27-inch 5K Studio Display and positioned it as the mainstream companion for Mac workflows.
- All-new Studio Display XDR: Apple introduced a 27-inch 5K Retina XDR model with mini-LED backlighting, up to 2,000 nits peak HDR brightness, and a 120Hz refresh rate, and it discontinued the Pro Display XDR as this new model arrives.
For Tomorrow
Apple’s March 4 media “experience” keeps the door open for another announcement, and current reporting says Apple may reveal a new lower-cost MacBook, potentially called MacBook Neo, with an iPhone-class chip instead of an M-series processor.
