Apple promised a busy week of announcements, and the company delivered several new devices across the iPhone, iPad, Mac, and display lineup. The rollout started early in the week and continued with multiple announcements each day.
Apple revealed the iPhone 17e and a new M4-powered iPad Air on Monday. A day later, the company introduced the M5 MacBook Air, new M5 Pro and M5 Max chips, upgraded MacBook Pro models, and refreshed display products. Apple then closed the week with the announcement of the MacBook Neo, a new entry level laptop that starts at just $599.
Here is a quick recap of everything Apple launched this week.
iPhone 17e
Apple updated its entry-level iPhone with the launch of the iPhone 17e, which keeps the starting price at $599 while adding several useful upgrades. The device now starts with 256GB of storage, which doubles the base storage offered on the previous iPhone 16e.
The iPhone 17e also supports MagSafe with Qi2 wireless charging speeds up to 15W, which is twice the charging speed supported by the earlier model. Apple continues to use a 48MP Fusion camera system, so camera hardware remains similar to the previous generation.
- 6.1-inch Super Retina display
- Ceramic Shield 2 for stronger scratch resistance
- A19 chip with Apple Intelligence support
- C1X cellular modem for faster connectivity
- IP68 water and dust resistance
- Satellite features including Emergency SOS, Roadside Assistance, Messages and Find My
Apple opened pre orders for the iPhone 17e this week, and the device will start shipping on March 11 in more than 70 countries. The phone is available in black, white, and soft pink.
M4 iPad Air
Apple also refreshed the iPad Air lineup by adding the M4 chip, bringing stronger performance to its mid range tablet. While the latest iPad Pro now runs on the newer M5 chip, the M4 processor still provides a large performance improvement for everyday tasks and creative workloads.
The new iPad Air also increases system memory to 12GB of RAM, which helps improve multitasking and performance in apps such as video editing software.
- M4 chip with improved performance
- 12GB RAM instead of 8GB
- Wi Fi 7 support through Apple’s N1 connectivity chip
- 5G cellular option
- iPadOS 26 support
Apple kept pricing unchanged despite the internal upgrades. The 11-inch iPad Air starts at $599, while the 13-inch model starts at $799, both with 128GB of storage.
The tablet keeps the same design as the previous generation, including the LCD display, dual speaker system, and rear camera layout. Pre orders are now open, and the device launches on March 11 in 35 countries.
MacBook Pro with M5 Pro and M5 Max
Apple’s professional laptop lineup received a major chip upgrade this week with the launch of the M5 Pro and M5 Max processors, which now power the latest MacBook Pro models.
The 14 inch MacBook Pro with M5 Pro starts at $2,199, and it includes 24GB of RAM and 1TB of storage as standard. Apple doubled the base storage compared with the previous generation, although the starting price increased by $200.
The 16 inch MacBook Pro begins at $2,699 and also includes 24GB RAM and 1TB storage.
Apple said the new chips use a Fusion Architecture design that combines two silicon dies into one system on a chip. The company claims this improves both performance and power efficiency.
- M5 Pro or M5 Max chip options
- Up to 48GB unified memory
- Faster SSD storage
- Wi Fi 7 and Bluetooth 6 support
- Liquid Retina XDR display
- 12MP Center Stage camera
Apple did not change the display or camera hardware, but it added a new connectivity chip that enables faster wireless performance. Pre orders are open now, and the laptops ship on March 11.
M5 MacBook Air
Apple also updated the MacBook Air with the new M5 chip, which replaces the previous M4 processor introduced last year. The update improves performance and storage speeds while keeping the same thin and lightweight design.
The new MacBook Air now starts with 512GB of storage, which doubles the base capacity of the previous generation.
- M5 chip
- 16GB RAM standard
- 153GB per second memory bandwidth
- Wi Fi 7 and Bluetooth 6 connectivity
- Faster SSD performance
The 13-inch MacBook Air starts at $1,099, while the 15 inch model starts at $1,299.
Apple offers the laptop in sky blue, midnight, starlight, and silver. Pre orders are already open, and the MacBook Air will be available in 33 countries starting March 11.
MacBook Neo
Apple also introduced an entirely new laptop category with the MacBook Neo, which is now the company’s most affordable Mac. The laptop starts at $599, with a discounted $499 price for students.
The MacBook Neo runs on the A18 Pro chip, which first appeared in the iPhone 16 Pro lineup. Apple paired the chip with 8GB of unified memory and a 16 core Neural Engine to support Apple Intelligence features.
- 13 inch Liquid Retina display
- 500 nits brightness
- 1080p FaceTime camera
- Up to 16 hours battery life
- Dual microphones and Spatial Audio speakers
- Two USB C ports and headphone jack
The laptop also includes a Magic Keyboard and multi touch trackpad. Buyers who want Touch ID and 512GB storage will need to pay an additional $100.
Apple offers the MacBook Neo in silver, blush, citrus, and indigo. The laptop launches globally on March 11.
Studio Display and Studio Display XDR
Apple also surprised many users by announcing two display updates this week. The company refreshed the existing Studio Display and introduced an entirely new Studio Display XDR.
The Studio Display XDR is a 27 inch 5K Retina XDR monitor with mini LED technology and more than 2,000 dimming zones. The display supports 120Hz refresh rate and delivers 2,000 nits peak HDR brightness.
- Mini LED display technology
- Thunderbolt 5 connectivity
- 12MP Center Stage camera with Desk View
- Daisy chain support for multiple displays
- 140W charging through Thunderbolt
The monitor starts at $3,299, while a version with nano texture glass costs $3,599.
Apple also refreshed the standard Studio Display, which continues to use a 27 inch 5K Retina panel with 600 nits brightness and P3 wide color. The updated version adds a better camera system, improved microphones, and Thunderbolt 5 support.
The base Studio Display starts at $1,599, with optional nano texture glass and height adjustable stand upgrades.
Final thoughts
Apple’s product rollout this week covered nearly every major category in its lineup. The company refreshed the MacBook Air, upgraded the MacBook Pro with new M5 chips, introduced the affordable MacBook Neo, and updated both the iPhone and iPad Air. Apple also expanded its display lineup with the new Studio Display XDR and a refreshed Studio Display.
Most of the newly announced devices are already available for pre order and will begin shipping globally on March 11, marking one of Apple’s busiest launch weeks in recent months.
