Apple just picked up a big trophy for its digital wallet marketing. The company took home a top prize at the Webby Awards this year. The winning campaign ran heavily in the USA and featured soccer star Lionel Messi showing off how easy it is to use the payment service to grab a quick snack on the go.
The Lionel Messi ad highlights quick and easy checkout speeds
The short commercial is pretty straightforward. It shows Messi stepping up to a street vendor to buy some food. Instead of digging around for cash or a physical credit card, he simply taps his phone on the reader. The transaction finishes in seconds.
This simple concept won over the judges at the award show. The Webbys celebrate the best content on the internet, and this ad stood out for its clear message. It perfectly captures how Apple Pay wants people to view its service. The company built the tool to make everyday shopping faster and more secure for regular users. You can watch the video below.
Bringing in a massive sports star definitely helped grab attention. Apple continues to push its digital wallet into more stores and markets. Winning awards like this shows its marketing strategy is hitting the right notes with audiences
