Following a destructive magnitude 6.8 earthquake that struck the Kumamoto prefecture on Kyushu island this past Tuesday, Apple has announced clear plans to assist with the ongoing recovery. The natural disaster caused significant damage to local buildings and resulted in the tragic loss of at least 34 lives. With aftershocks continuing through the rest of the week, the technology company is stepping up to provide financial aid for the region.
The tech company donates money to aid local rescue workers
CEO Tim Cook shared a message of support online, stating that Japan holds a special place in his heart. He expressed gratitude for the first responders who are actively helping those in need. The company has a long history of contributing to the Red Cross during natural disasters, though it typically keeps specific financial figures private.
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This financial support for Japan follows another recent philanthropic move by the tech giant. Just yesterday, the company pledged support for wildfire relief across France, Spain, and several other countries facing extreme weather conditions. The smartphone maker also previously collected user donations through iTunes when Kumamoto experienced a severe earthquake back in 2016.
By continuing this pattern of giving, the company shows a reliable commitment to helping communities rebuild after major environmental crises.
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