Apple brought Stevie Wonder in to play the company’s Beer Bash this week, and Apple CEO Tim Cook tweeted an image of him hugging the artist onstage. The concert capped a week of activities highlighting Global Accessibility Awareness Day. Mr. Wonder, who is blind, has long endorsed Apple because of the company’s extensive accessibility features in macOS and iOS. Apple often brings in big names for its Beer Bash, a long tradition for the company. This is likely to be of the Beer Bashes is held at Infinite Loop, as the company begins moving into Apple Park in the next few weeks. 9to5Mac rounded up some additional tweeted imaged from the event.
Steven Levy has written a stellar article at Wired about his tour of the new Apple campus, Apple Park, aka The Mothership. The focus is on the design details inspired by Steve Jobs and the building as “Steve’s gift.” John read the article and has some follow-on thoughts to offer.
Tim Cook’s 2017 charity auction for the Robert F. Kennedy Center for Human Rights set a record Tuesday when it closed at $688,999. That’s more than the $605,00 a coffee date with Mr. Cook fetched in 2013, and well north of the $515,000 Mr. Cook’s auction raised in 2016. Charitybuzz, which conducted the auction, shows the “lot” of Mr. Cook closed, but MacRumors caught the action at the end, when it hit $688,999 with 30 bids. Mr. Cook has used his fame as Apple CEO to raise money for the RFK Center since 2013, but this is the first year the resulting hour with Mr. Cook will take place in the brand new Apple Park. Congrats to the winner!
A piece at Seeking Alpha argues that Tim Cook needs to be replaced as CEO of Apple because he’s “identical to Steve Ballmer.” Bryan Chaffin was specifically asked what he thought, so here’s the short version: it’s balderdash—Tim Cook is no Steve Ballmer.
Two very interesting things happened this week. First, we heard that Apple may be making its own Siri-powered Echo-like device, to be announced at WWDC. Later in the week, we heard that Amazon will now bring its video app, Prime Video to the Apple TV. Mere coincidence? John, just for fun, imagines a recent, fictional conversation between Jeff Bezos and Tim Cook.
Apple CEO Tim Cook announced Wednesday that his company was creating a US$1 billion investment fund for advanced manufacturing. Mr. Cook made the announcement during an interview with Jim Cramer on CNBC’s Mad Money. Bryan Chaffin says: think robots.
Bob “Dr. Mac” LeVitus joins Bryan and Jeff to talk about his new book, Working Smarter for Mac Users. It’s all about beating procrastination. They also talk about Apple, toasterfridges, and touch-screen Macs, and whether Apple would compete with Amazon’s Alexa in the home.
Apple CEO Tim Cook is once again auctioning off a lunch date for charity, but this time that lunch will take place at Apple Park. While the auction closes on May 16th, 2017, it quickly jumped to $65,000 with six bids from four different rich bidders.
A couple of interesting pieces got me thinking about Apple. The first was by Neil Cybart, who wrote, “The Mac Is Turning into Apple’s Achilles’ Heel.” The second was John Gruber reacting to that, saying ” The Mac is not Apple’s Achilles heel. The iPhone is.” They’re both well written and insightful pieces, but they’re also both wrong. Bryan Chaffin offers his thoughts.
Apple CEO Tim Cook spoke to the students of Auburn University—his alma mater—on Thursday on the value and importance of diversity. According to university newspaper The Plainsman, Mr. Cook’s speech was titled, “A Personal View of Inclusion and Diversity.”
Apple paid roughly zip to New Zealand Inland Revenue—that country’s taxing authority—over ten years, even while selling $4.2 billion in merchandise in the country. The practice is scrupulously legal—and therefore OK in the eyes of many. Bryan Chaffin, however, doesn’t think it’s right.
Recently, Fast Company published an article on “Why Employees At Apple And Google Are More Productive.” It’s probably true. John Martellaro dug into the article and found things to like as well as things to expand on based on his own experiences.
In this 400th episode of Apple Context Machine, John Kheit joins Bryan Chaffin to discuss rumors of iPhone 8 and Samsung Galaxy S8, Apple manufacturing, Tim Cook’s claim that Apple cares about pro users and creative pros in particular, the company’s supposed pipeline, and $AAPL’s record high valuation. Oh…and Nickleback.
Apple CEO Tim Cook told shareholders on Tuesday his company cares about professional users, especially creative pros, despite all evidence to the contrary. Without laying out specifics, Mr. Cook told shareholders to expect more from Apple to address pro users.
In the weeks since his inauguration, there has been much discussion about President Trump’s relationship with the media. Rightly so. Media is not alone in feeling the affects of the chaotic political climate that we are currently experiencing. The ramifications are also clear in tech, where companies have struggled with balancing politics and business, even as the two intersect one another like never before.
Tim Cook spoke to the students of the University of Glasgow this week. The hour long event included questions from faculty and students alike. Topics included President Trump’s travel bans on seven muslim-majority countries, the reach of the App Store, the environment, wealth inequality, education, balancing work and life, technology interacting with our bodies, Apple Watch, idealism, Steve Jobs’s influence over Apple today, styluses, and more. The video was posted by a student. The audio quality is poor, but the rules for the event precluded “dedicated recording equipment.” To that end, this video was recorded entirely on an iPhone 7 in the hands of a student 50-70 feet from Mr. Cook, and is stunningly good considering. In addition, note how quiet and respectful this audience of 800-plus students is.