Former Apple Engineer Claims Tim Cook Made Apple Boring

· · Cool Stuff Found

The Apple Crystal Ball

Former Apple engineer Bob Burrough has been arguing that CEO Tim Cook has made Apple boring. In a combination of tweet storm and an interview with CNBC stemming from said tweetstorm, the engineer said Mr. Cook has eliminated conflict within Apple, sapping its vitality in the process. Mr. Burrough argued that Steve Jobs ruled with ever-shifting chaos, where product triumphed over hierarchy. Under Tim Cook, he said, Apple is siloed, smooth, and essentially complacent. Former Apple wunderkind Tony Fadell coincidentally tweeted just last week that Steve Jobs did not manage through conflict, and others have taken issue with Mr. Burrough, too. The reality is that any one person’s perspective never tells the whole tale, but his opinions make for an interesting read. You can see the whole tweetstorm in this tweet and in the CNBC story.

How to Decipher Apple’s Conflicting Messaging About Macs

· · Columns & Opinions

iMac and MacBook Pro

Mixed messages are coming out of Cupertino. On one hand, Apple failed to say the things it needed to say about the Mac during a recent Mac event. Now, Tim Cook said he’ll fix that. Meanwhile, the community has spoken with a loud and unmistakable voice that the Mac is not yet dead. Tim Cook seems to have gotten the message, but now we wait for products in 2017 to certify Apple’s change of heart. John analyzes the issues and conflicting messaging.

Tim Cook Says ‘Great Desktops’ are Coming

· · News

Apple CEO Tim Cook says new desktop computers are coming

The iMac hasn’t been updated in over a year and the Mac Pro is more than three years old without any changes, leaving many wondering if Apple is stepping back from the desktop computer market. Apple CEO Tim Cook says that’s not so, and that there are “great desktops in our roadmap.”

A Fascinating, Realistic Glimpse: What Would Steve Jobs Have Done?

· · Particle Debris

Steve Jobs

It’s seldom convincing to pretend to know what Steve Jobs would have done in any situation were he alive today. We have general ideas, but invoking him as a cloak of authority is fraught with problems. On the other hand, when someone intimately familiar with Steve Jobs makes an astute observation, it’s worth a read. John Martellaro found one of those insights and highlights it.

Why Some High-Profile Hires Don’t Thrive at Apple

· · Editorial

Apple Campus 1 (AC1)

Recently, a high profile executive, Yoky Matsuoka, left Apple for unknown reasons. Often, the temptation is to surmise that a departure of any given executive at Apple is a sign that Apple is losing interest in a particular technology. However, that’s not always the case. Sometimes, certain high-powered people have to leave for personal reasons. Or perhaps they just didn’t realize what they got themselves into and decide that the Apple culture isn’t for them. John explores the various scenarios based on his experience.

Tim Cook: Giving Up Privacy with Siri and AI is a False Choice

· · Analysis

Apple logo and really smart tin robot

The best analyst questions during Apple’s Q4 2016 Financial Results came from Simona Jankowski with Goldman Sachs. She asked Tim Cook about his perspective on home vs. mobile artificial intelligence agents and then the issue of privacy. Tim Cook took a solid stand on both questions that reveal the future direction of Apple.

Is There Anything Apple Can’t Do? That’s Now a Problem

· · Editorial

Apple store logo

Once upon a time, Apple was famous for saying “no” to harebrained or even some legitimate product ideas.  That was an essential strategy for Apple to emerge from its troubles in the 1990s. Now, however, a much larger company is increasing its surface area to the customer. That, combined with Apple’s organizational structure, is creating some problems that we’re seeing today. John explains.

Apple: We’re Seriously into Augmented Reality

· · Analysis

Apple augmented reality

Apparently it’s big news that Apple is working on augmented reality projects—or more accurately, Apple CEO Tim Cook stripped away enough of his code-speak and made it very clear his company is seriously pursuing AR technology.