People are mostly waiting for September to see what new phones cost, but a recent leak suggests Apple has different plans for its current lineup. According to a fresh rumor, the company might increase the cost of the iPhone 17 as soon as next week. This comes after it raised prices on several other products earlier this summer while leaving phones alone. Most buyers expected any changes to happen when the next generation launches next month.
A known leaker claims prices will rise on August 10
A Weibo leaker named Fixed Focus Digital posted that the price hike is scheduled for Monday, August 10. The source did not give specific reasons but noted that rumors are currently circulating about the change. This leaker has a decent track record of being well connected in the tech space, which gives the claim some weight.
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Everyone expects the upcoming iPhone 18 Pro to launch with a higher price tag in September. However, raising the cost of a current model out of nowhere is a surprising move. It is still unclear if every model in the current lineup will see a bump or just a few specific versions.
If the company plans to keep the current phone generation on shelves through the end of the year, it might have decided there is simply no reason to wait. A mid-summer price adjustment could just be a new strategy to maximize revenue.
Either way, anyone planning to buy a new iPhone might want to grab one before the weekend is over to avoid paying more.
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