The very first Ferrari Luce just sold for a massive 40 million dollars at a weekend auction in California. The former design chief for Apple worked on the exterior and the interior of the car, which made it a highly discussed release. While the electric vehicle normally starts at a much lower price tag, this specific model with chassis number zero drew intense bidding from wealthy collectors looking to own a unique piece of automotive history.
The electric car features unique paint and a bright interior
The Ferrari Luce is the first fully electric vehicle from the brand. It generates 1,035 horsepower from four motors and can reach 60 miles per hour in just two and a half seconds. Instead of a traditional red look, this specific model has a custom pearlescent finish that shifts between green and violet depending on the light.
The design team led by Jony Ive helped create the overall look of the vehicle. They styled the outside as well as the inside, focusing heavily on the steering wheel and the physical driver controls. The cabin uses special metallic leather to make the space feel bright and open, departing from traditional dark interiors.
Don’t miss the best of The Mac Observer
Set us as a preferred source and our Apple reporting ranks higher in your Google Search results and Discover feed — one tap, no account changes.
Many people note the shape looks more like a standard hatchback than a classic sports car, but it still brings plenty of power to the road.
The massive auction price goes entirely to a charitable foundation
The RM Auction in Monterey started the bidding for this car at one million dollars. The price quickly jumped into the tens of millions before finally landing at the forty million dollar mark. A standard Luce starts around six hundred thousand dollars, so this result shocked many people in the room.
The entire amount from the sale will go to charity, focusing on helping children and rebuilding a school in California. Because all the money goes to a good cause, the unidentified buyer will likely get a large tax write-off.
The record breaking sale proves that wealthy buyers are willing to pay top dollar for exclusivity. While the Luce might not look like a typical model from the Italian automaker, its first production unit has clearly secured a notable place in history.
Discussion