John Martellaro and Bryan Chaffin join guest-host Dave Hamilton to discuss Jony Ive’s returned focus on products at Apple. Also: Bitcoin surged… why?
Instead of working on new product design, Sir Jony focused on Apple’s tribute to the late Steve Jobs, Apple Park, but now he’s back in the product design saddle.
There have been many articles about Apple’s Chief Design Officer, Jony Ive, but few remind us of his pervasive impact in our daily lives.
The comment came in regards to design decisions Apple has made with its iPhone line, including ditching the headphone jack in iPhone 7 and the Home button on iPhone X.
Stefan Behling, a Foster + Partners partner and one of the lead architects on Apple Park, told Wallpaper, a design magazine, that the Steve Jobs Theater was the product of a deep collaboration between Foster + Partners and sir Jony’s team.
That’s the story according to Star Wars rebooter J.J. Abrams, as revealed in a Wall Street Journal profile of Jony Ive.
He won’t be leaving Apple though; this position is more of a ceremonial thing.
Fast food chain McDonald’s has a new ad for a product called “the STRAW.” It pokes fun at Apple, in particular Jony Ive, as it features white backgrounds and a British narrator. The product will released along with four new shakes in time for St. Patrick’s Day. Check out the Suction Tube for Reverse Axial Withdrawal in the commercial.
Apple launched a new product on Tuesday, a coffee table book titled Designed by Apple in California. It will come in two sizes, 13″ at $199 and 16″ at $299, and both contain some 450 photographs of Apple products. I have very mixed feelings about this, but the short version is that Bryan Chaffin gets why Apple is making this book. Read on for more.