Thinking Differently about Apple’s $299 Coffee Table Book

· · Analysis

Appel's coffee-table book, Designed by Apple in California

Apple launched a new product on Tuesday, a coffee table book titled Designed by Apple in California. It will come in two sizes, 13″ at $199 and 16″ at $299, and both contain some 450 photographs of Apple products. I have very mixed feelings about this, but the short version is that Bryan Chaffin gets why Apple is making this book. Read on for more.