That’s the story according to Star Wars rebooter J.J. Abrams, as revealed in a Wall Street Journal profile of Jony Ive.
He won’t be leaving Apple though; this position is more of a ceremonial thing.
Fast food chain McDonald’s has a new ad for a product called “the STRAW.” It pokes fun at Apple, in particular Jony Ive, as it features white backgrounds and a British narrator. The product will released along with four new shakes in time for St. Patrick’s Day. Check out the Suction Tube for Reverse Axial Withdrawal in the commercial.
Apple launched a new product on Tuesday, a coffee table book titled Designed by Apple in California. It will come in two sizes, 13″ at $199 and 16″ at $299, and both contain some 450 photographs of Apple products. I have very mixed feelings about this, but the short version is that Bryan Chaffin gets why Apple is making this book. Read on for more.