Few people were thinking 2016 has been a great year for Apple, but…well, look at this list of things Apple released in 2016. There’s just
13 14 items on it, now that AirPods have shipped. That’s still depressing. Worse, Bryan Chaffin argues, it’s boring.
“That’s it? You could have done this one day after our last meeting. What have you been doing for the past two weeks?” That’s Steve Jobs after many presentations from his employees, according to Ken Segall, an ad exec who worked with Apple and Steve Jobs. In a blog post, Mr. Segall used that to succinctly and accurately (to me) capture the frustrations many Mac fans have about Apple.
Jean-Louis Gassée has an excellent piece on the future of desktop and mobile operating systems. It includes some lore—including that time Apple tried to buy a a code dump of BeOS from Palm—and some interesting speculation on the future. Both are well worth your time, and it got me thinking about an old interview of Steve Jobs from the mid-1990s. Think: the Reverse ToasterFridge.
A new report says Apple is working on AR glasses. That’s all well and good, but how should we consider such reports in light of Apple CEO Tim Cook’s past comments about Google Glass, wearable computing, and the face? Bryan Chaffin walks us through the permutations.
Apple isn’t planning to update iPhone SE, according to well-connected KGI Securities’ analyst Ming-Chi Kuo. If true, it’s hard to understand. There are still people who prefer the smaller iPhone; and, having a current-generation iPhone with a lower price tag helps Apple reach deeper into the market. So why nuke it?
Bryan Chaffin argues that the new MacBook pro’s Touch Bar is Apple’s double down against the ToasterFridge. More specifically, Touch Bar is Apple’s solution for the same need that ToasterFridges are trying to fill.
Apple Car has been Bob Mansfielded, according to a report from Bloomberg. Citing unnamed sources, the report said that Apple has reassigned employees and is focusing solely on developing an autonomous software system. Furthermore, the company’s executive team has imposed a deadline of the end of 2017 to determine the viability of that system. But, Apple Car isn’t necessarily dead, and Bryan Chaffin explains why.
Social media as a tool of police or state surveillance is troubling, but it’s a complex issue, too. The ACLU highlighted a situation this week where the surveillance state was meeting surveillance capitalism, and Bryan Chaffin thinks it’s a topic worth discussing.
Does Apple have an ageist problem when hiring for its Apple retail locations? If so, it’s not institutional, and the situation that sparked the original story doesn’t actually back up such a claim. Bryan Chaffin digs into the issues.
Google is going into the ride-sharing business this fall. According to The Wall Street Journal, Google plans to open up ride sharing services to users of its Waze app. Bryan Chaffin offers his thoughts on Google competing with Uber, the future of cars, and ride sharing.
Apple CEO Tim Cook has made a major pivot in managing the affairs of Apple. Bryan Chaffin believes Mr. Cook made a conscious decision to play an active role in shaping the Apple narrative.
Bryan Chaffin has had it with the kvetching about Apple maybe ditching the headphone jack in the next iPhone. He argues we should wait to see how Apple handles it before getting tense.
Apple CEO Tim Cook’s ambitions are big, probably bigger than any of us realize. In a much talked-about interview with Rick Tetzeli (Becoming Steve Jobs) for Fast Company, Mr. Cook hinted that Apple wants to make a big play in health care. He also said, “Our strategy is to help you in every part of your life that we can.”
Apple CEO Tim Cook has staked out Apple’s values clearly and strongly. Aside from its pursuit of great technology, Apple has value statements on Accessibility, Education, the Environment, Inclusion and Diversity, Privacy, and Supplier Responsibility. But what happens when Apple’s strategies conflict with those values?
Then there was the one where the pundit said Apple has to license iOS to “undo the mistake of 30 years ago.” Bryan Chaffin walks this nonsensical idea through a logic machine.
Apple tapped hardware engineering legend Bob Mansfield to head its Project Titan car project. If true, it’s a signal that Apple CEO Tim Cook is committed to the project and serious about bringing a car to market.