Apple's Achilles Heel Is Neither the Mac Nor the iPhone

· · The Back Page

Apple's Achilles Heel

A couple of interesting pieces got me thinking about Apple. The first was by Neil Cybart, who wrote, “The Mac Is Turning into Apple’s Achilles’ Heel.” The second was John Gruber reacting to that, saying ” The Mac is not Apple’s Achilles heel. The iPhone is.” They’re both well written and insightful pieces, but they’re also both wrong. Bryan Chaffin offers his thoughts.

Apple Music Execution Has Been Near Flawless

· · The Back Page

Ebro Darden Beat 1 Promo Pic

Apple’s streaming music execution has been nearly flawless. From all but abandoning the world’s largest and most profitable online music store, to launching a “radio station,” to attracting tens of millions of monthly subscribers, Apple Music has been a huge hit. And two bits of news hit Bryan Chaffin that emphasizes just how good Apple’s execution has been.

Now Would Be a Great Time for an Apple VPN

· · The Back Page

If Apple Operated a VPN

There are many things Bryan Chaffin wishes Apple would release. Streaming TV, a smarthome hub, new freaking Macs, the list goes on. But something new on his mind is an Apple owned and operated virtual private network (VPN). He explains why this would be a welcome port in the storm of surveillance capitalism.

It's Time for Apple to Show iBooks Some Love

· · The Back Page

A Feast for Crows Enhanced Edition on iBooks

Apple doesn’t love iBooks, and it shows in the way the company has largely let its ebook store languish. Bryan Chaffin argues that what we’ve seen (not) happen to iBooks is what we’ve seen every time an Apple product stopped being the focus of top executives. That needs to change.

Ken Segall: What Has Apple Been Doing All These Years?

· · The Back Page

Time in the Apple Trash

“That’s it? You could have done this one day after our last meeting. What have you been doing for the past two weeks?” That’s Steve Jobs after many presentations from his employees, according to Ken Segall, an ad exec who worked with Apple and Steve Jobs. In a blog post, Mr. Segall used that to succinctly and accurately (to me) capture the frustrations many Mac fans have about Apple.

Apple's Computing Future Could Be the Reverse ToasterFridge

· · The Back Page

iPhone and MacBook

Jean-Louis Gassée has an excellent piece on the future of desktop and mobile operating systems. It includes some lore—including that time Apple tried to buy a a code dump of BeOS from Palm—and some interesting speculation on the future. Both are well worth your time, and it got me thinking about an old interview of Steve Jobs from the mid-1990s. Think: the Reverse ToasterFridge.