Apple paid roughly zip to New Zealand Inland Revenue—that country’s taxing authority—over ten years, even while selling $4.2 billion in merchandise in the country. The practice is scrupulously legal—and therefore OK in the eyes of many. Bryan Chaffin, however, doesn’t think it’s right.
Hey, are you a proud owner of Google Home who got all pissy when you found an ad inserted your morning summary? Well, suck it up, buttercup. Bryan Chaffin argues you’ve got no one to blame but yourself.
Apple CEO Tim Cook told shareholders on Tuesday his company cares about professional users, especially creative pros, despite all evidence to the contrary. Without laying out specifics, Mr. Cook told shareholders to expect more from Apple to address pro users.
Apple doesn’t love iBooks, and it shows in the way the company has largely let its ebook store languish. Bryan Chaffin argues that what we’ve seen (not) happen to iBooks is what we’ve seen every time an Apple product stopped being the focus of top executives. That needs to change.
Few people were thinking 2016 has been a great year for Apple, but…well, look at this list of things Apple released in 2016. There’s just
13 14 items on it, now that AirPods have shipped. That’s still depressing. Worse, Bryan Chaffin argues, it’s boring.
“That’s it? You could have done this one day after our last meeting. What have you been doing for the past two weeks?” That’s Steve Jobs after many presentations from his employees, according to Ken Segall, an ad exec who worked with Apple and Steve Jobs. In a blog post, Mr. Segall used that to succinctly and accurately (to me) capture the frustrations many Mac fans have about Apple.
Jean-Louis Gassée has an excellent piece on the future of desktop and mobile operating systems. It includes some lore—including that time Apple tried to buy a a code dump of BeOS from Palm—and some interesting speculation on the future. Both are well worth your time, and it got me thinking about an old interview of Steve Jobs from the mid-1990s. Think: the Reverse ToasterFridge.
A new report says Apple is working on AR glasses. That’s all well and good, but how should we consider such reports in light of Apple CEO Tim Cook’s past comments about Google Glass, wearable computing, and the face? Bryan Chaffin walks us through the permutations.
Apple isn’t planning to update iPhone SE, according to well-connected KGI Securities’ analyst Ming-Chi Kuo. If true, it’s hard to understand. There are still people who prefer the smaller iPhone; and, having a current-generation iPhone with a lower price tag helps Apple reach deeper into the market. So why nuke it?
Bryan Chaffin argues that the new MacBook pro’s Touch Bar is Apple’s double down against the ToasterFridge. More specifically, Touch Bar is Apple’s solution for the same need that ToasterFridges are trying to fill.
Apple Car has been Bob Mansfielded, according to a report from Bloomberg. Citing unnamed sources, the report said that Apple has reassigned employees and is focusing solely on developing an autonomous software system. Furthermore, the company’s executive team has imposed a deadline of the end of 2017 to determine the viability of that system. But, Apple Car isn’t necessarily dead, and Bryan Chaffin explains why.
Social media as a tool of police or state surveillance is troubling, but it’s a complex issue, too. The ACLU highlighted a situation this week where the surveillance state was meeting surveillance capitalism, and Bryan Chaffin thinks it’s a topic worth discussing.
Does Apple have an ageist problem when hiring for its Apple retail locations? If so, it’s not institutional, and the situation that sparked the original story doesn’t actually back up such a claim. Bryan Chaffin digs into the issues.
Google is going into the ride-sharing business this fall. According to The Wall Street Journal, Google plans to open up ride sharing services to users of its Waze app. Bryan Chaffin offers his thoughts on Google competing with Uber, the future of cars, and ride sharing.
Apple CEO Tim Cook has made a major pivot in managing the affairs of Apple. Bryan Chaffin believes Mr. Cook made a conscious decision to play an active role in shaping the Apple narrative.
Bryan Chaffin has had it with the kvetching about Apple maybe ditching the headphone jack in the next iPhone. He argues we should wait to see how Apple handles it before getting tense.