Ken Segall: What Has Apple Been Doing All These Years?

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Time in the Apple Trash

“That’s it? You could have done this one day after our last meeting. What have you been doing for the past two weeks?” That’s Steve Jobs after many presentations from his employees, according to Ken Segall, an ad exec who worked with Apple and Steve Jobs. In a blog post, Mr. Segall used that to succinctly and accurately (to me) capture the frustrations many Mac fans have about Apple.

Apple’s Computing Future Could Be the Reverse ToasterFridge

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iPhone and MacBook

Jean-Louis Gassée has an excellent piece on the future of desktop and mobile operating systems. It includes some lore—including that time Apple tried to buy a a code dump of BeOS from Palm—and some interesting speculation on the future. Both are well worth your time, and it got me thinking about an old interview of Steve Jobs from the mid-1990s. Think: the Reverse ToasterFridge.

Analyst Says iPhone SE Was a One-Off for Apple

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The Apple Crystal Ball

Apple isn’t planning to update iPhone SE, according to well-connected KGI Securities’ analyst Ming-Chi Kuo. If true, it’s hard to understand. There are still people who prefer the smaller iPhone; and, having a current-generation iPhone with a lower price tag helps Apple reach deeper into the market. So why nuke it?

Apple Reportedly Scales Back ‘Titan’ Apple Car Project For Now

· · The Back Page

Apple Car has been Bob Mansfielded, according to a report from Bloomberg. Citing unnamed sources, the report said that Apple has reassigned employees and is focusing solely on developing an autonomous software system. Furthermore, the company’s executive team has imposed a deadline of the end of 2017 to determine the viability of that system. But, Apple Car isn’t necessarily dead, and Bryan Chaffin explains why.