iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 are now available at Apple Store locations and through Apple’s online store. Apple marked the September 18 launch with retail events, hands-on demos and setup help at stores worldwide.
The products can also be ordered through the Apple Store app. Availability for a particular finish, configuration or pickup time will vary by country and store, so buyers should check Apple’s local storefront rather than rely on a general launch announcement.
What arrived on September 18
- iPhone 18 Pro and iPhone 18 Pro Max.
- Apple Watch Series 12.
- Apple Watch Ultra 4.
- AirPods 5.
Apple says store teams can help with trade-ins, carrier offers, financing where available and Personal Setup. Those are optional services, not a requirement to buy the new hardware. Customers can also arrange delivery or select pickup at a participating Apple Store.
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Buyers upgrading from an older iPhone should confirm their carrier’s activation requirements before visiting a store. It is also worth making a current backup, either to iCloud or a Mac, before transferring data. New owners may be prompted to install the latest software during setup, depending on the version already installed on the device.
Apple’s quoted trade-in values and carrier promotions are conditional. They can differ by device condition, carrier, payment plan and country, so a displayed offer should be read before a buyer commits to an order.
Apple’s retail launch update includes photos from stores and confirms the worldwide availability date. Apple’s online store remains the best source for live configuration and pickup availability.
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