Amazon’s Black Friday Week starts at 12:01 a.m. PST on November 19 and runs through Cyber Monday on November 30. Amazon set the dates in its own first look at its Black Friday and Cyber Monday deals, and its Black Friday FAQ puts Black Friday itself on November 27.
Here’s the catch for Apple shoppers. Amazon’s preview doesn’t name a single Apple deal. Beats is as close as it gets, with up to 50 percent off select Beats, JBL, Marshall and Sonos products. So for AirPods, Macs and iPads, the prices to beat are the ones Amazon already has live, and the rule that will shape your holiday buying is the return window.
Amazon’s Black Friday Week dates, drop times and 12 themed deal days
- The event opens at 12:01 a.m. PST on November 19 and ends on Cyber Monday, November 30.
- Amazon’s Today’s Big Deals page runs 12 daily themed drops, covering tech, toys, fashion, beauty, premium gifts and stocking stuffers, with savings of up to 60 percent.
- Black Friday and Cyber Monday each get two drops, at midnight and 8 a.m. PST.
- Amazon says the deals last only while supplies last, so a themed drop can sell out.
- Early deals are already up in Amazon’s Holiday Shop and on its Deals page.
Amazon also lists up to 30 percent off select laptops from ASUS, Acer, Alienware, Lenovo and HP. Apple isn’t on that list, so the laptop numbers tell you nothing about MacBook prices.
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Prime perks Amazon lists for Black Friday Week, and what Prime costs
Amazon doesn’t say the Black Friday Week deals need Prime, but it does stack a few extras on members:
- Up to 75 percent off select Prime Video movie rentals and purchases.
- Prime Card Bonus offers of 10 percent back or more on select limited-time deals, on top of the unlimited 5 percent back Prime cardmembers already get at Amazon.com.
- 20 percent cash back on select products for Prime for Young Adults members, on November 24 only.
Prime costs $14.99 a month or $139 a year, and Amazon still offers a free 30-day trial to eligible customers. Students and anyone aged 18 to 24 can get Prime for Young Adults at $7.49 a month or $69 a year after a six-month trial. If you only want free shipping on one big Apple purchase, a trial started on November 19 covers the whole event.
Apple prices already live on Amazon before Black Friday Week starts
We’ve tracked these Apple discounts on Amazon over the past few days. Prices were right when we posted, and Amazon changes them often:
- AirPods Pro 3 at $199
- M6 Mac mini at $779, $120 off
- M5 MacBook Air with 1TB at $1,349, and the 15-inch at $1,299
- M5 iPad Pro at $1,109, with the 13-inch model $100 off
- Apple Watch Ultra 3 at $649, $250 off
- Beats Studio Pro at $199.95, $100 off, with Solo 4 at $70 off
- iPhone Air MagSafe Battery at $59, $40 off
Will these get cheaper on November 19? Amazon hasn’t said, and we won’t guess. What you can do is check the history before you click buy.
Check Amazon’s 365-day price history before you buy an Apple deal
Amazon says you can tap Price history on any product page, or ask Alexa for Shopping, to see up to 365 days of prices. Alexa for Shopping can also track an item, alert you to a drop and even buy it automatically when it hits a price you set.
Use that on the Mac mini. We saw the M6 model fall to $780 during Amazon’s October Prime sale, so the current $779 is just a dollar under that October price. If the chart shows a deal sitting at the same price for weeks, there’s little reason to rush before November 19.
Apple products bought on Amazon have to go back by January 15
Amazon’s return policy gives most items bought between November 1 and December 31, 2026 until January 31, 2027 to go back. Apple-branded products get a shorter run. Anything Apple you buy in that same window has to be returned by January 15, 2027.
That’s still generous. Outside the holidays, Amazon gives new Apple products just 15 days, half the 30 days most items get. It also beats Apple’s own holiday window, which ends January 8 for purchases from November 6.
Two practical points follow. First, an AirPods or iPad gift opened on Christmas morning has until January 15, not the end of January, so tell the person you’re buying for. Second, Amazon’s announcement says nothing about price protection. If you buy an Apple deal now and it drops lower during Black Friday Week, the return window is your safety net. Return the first one and buy it again at the new price.
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