Apple Music offers free ‘First Listen’ events during which host Zane Lowe (left in picture above) discusses a soon-to-be-released album with its creator(s). I signed up for one with Rag’n’Bone Man (right in picture above) that aired Thursday. The whole setup provided a surprisingly enjoyable and intimate insight into the artists and his latest work.
Apple Music First Listen Breakdown Barriers Between Fans and Artists
I say ‘surprisingly’ because I don’t generally like online events. I think they miss the ‘x-factor’ and spontaneity that in-person events have. But given this was essentially an interview like you see on TV or radio and I was interested in the music I thought I’d give it a go. What I found went beyond a standard broadcast interview. There was a chat room (which I assumed was heavily moderated,) in which fans could discuss the new music and interview they were hearing. It felt like a real community. Extra facts, quiz questions, and polls appeared on screen, as did some fans who had agreed that they would be on camera. A couple got the chance to asked Rag’n’Bone Man questions. All these features helped break down barriers between fan and artists, making it more than a simple interview.
Guests popped in too. The production values was very high, as you’d expect from Apple, but this didn’t deter from the live sense. It was actually fun!