Alphabet’s driverless car company—Waymo—announced an “Early Rider” program for its driverless cars. The company has invited the general public to apply to be part of the program, saying “We’re searching for early riders in parts of the Phoenix metropolitan area, including Chandler, Tempe, Mesa and Gilbert. Come join us in making it safer and easier for everyone to get around!” The feel-good video below features a family that participated in small-scale tests, and Waymo said it would accept a “limited number” of additional participants in the expanded program. Alphabet CEO Larry Page has been an enthusiastic pursuer of driverless car technology since before Google, and Waymo’s goal is to launch a ride-hailing service based on its driverless platform. Apple, Didi, Uber, and a variety of other tech companies are all invested in a similar vision. Waymo’s testing in Arizona is a sharp reminder that a driverless future is marching inexorably closer. You can apply at Waymo’s site.