Google has a new spot poking at an issue affecting million of iPhone owners—not enough storage for photos and videos. Related: new 16GB iPhones shouldn’t be a thing in 2016. Oh, and I specify iPhone owners because the popup window at the heart of the ad’s gag is iOS. Besides, Google knows the best customers use iPhones. Anyhoo, Google has a solution for this problem, the Google Photos app. With this app, your photos and videos are uploaded to Google’s cloud storage (where Google then pilfers them for information it can sell to advertisers). The company left that parenthetical bit out of the ad, but the ad is really good.