Super Mario Run has garnered as many as five million downloads and US$5 million in revenue in just the first 24 hours since the game launched. VentureBeat rounded up estimates from three third party app metric services, with two of the three offering estimates in that range. If accurate, it would represent a 20% conversion rate of people who have download the free-to-download game. Nintendo gives users access to three levels, plus a tiny taste of the boss level, in the free download. For $9.99, users can unlock the whole game. $5 million is not a lot of money to a company like Apple—and Apple’s cut would be roughly $1.5 million—but it’s likely to be significant for any gaming company. Especially in the first 24 hours. Mobile gaming is big, and Apple has been pushing Super Mario Run hard (as Jeff and I discussed in Friday’s Daily Observations). It would seem that Apple’s user base is responding well to that push. Just for fun, the game’s trailer is below.
Check It Out: Super Mario Run Collects $5 Million in Coins in 24 Hours