Apple has a new spot called iPad Pro – Markup. It shows the same young woman featured in the What’s a Computer? spot. In this commercial, she’s sitting around with her iPad Pro talking to a friend with FaceTime. She snags a screenshot, marks up the screenshot, and then sends it to the friend in iMessage while continuing the conversation. It’s all fluid, natural, and easy. It ends with the tagline, « A new way to markup instantly. » On the one hand, I’m not sure how many kids can afford an iPad Pro. On the other, I think this delivery speaks perfectly to young people, and that’s entirely the target market.
Check It Out: Watch Apple’s New Commercial, ‘iPad Pro – Markup’
