Apple appears to be increasingly comfy offering yesterday’s technology at today’s prices, and Bryan and Jeff are all cranky about it. They also talk about Brixo, chrome-plated and electrified LEGO bricks, and Apple’s new Clips app and what it means for social media. Oh, and Jeff had to edit out an F-bomb because Bryan got all ranty.
A new Apple commercial makes the case that students can take better notes with iPad Pro and Apple Pencil. The spot is a continuation of Apple’s iPad Pro commercials that directly respond to real tweets from real people. There’s also a second spot called iPad Pro — Need less stuff.
Apple has a new entrant in its iPad Pro commercials where the company responds to tweets from real people. The new one is called No more printing, and shows how you can use iPad Pro and Apple Pencil to sign documents. It’s anchored around a tweet from @ROSESplease about printing personal documents on the company printer. I thought these spots were interesting when they launched, and found it interesting that Apple was interacting indirectly with social media and tweets from real folks. As time goes on, however, I find that I don’t think about these adds at all. That certainly wasn’t true with many other Apple campaigns. Then again, I’m not the target demo for these spots. This is the fifth spot in the series, making it likely they’re performing well for Apple.
A report claims Apple will introduce new iPads and an updated iPhone SE in March. Bryan Chaffin and Dave Hamilton join Jeff Gamet to look at what Apple may have in store for the iPad Pro lineup, plus they share their thoughts on an updated iPhone SE.
Apple is reportedly working on the second generation Apple Pencil with built-in magnets that lock to your iPad when you aren’t drawing or writing. Assuming the report is legit, Apple plans to ship Apple Pencil 2 along side new iPad models some time this year.
Astropad is a cool app that lets you use your iPad as a full-on graphics tablet for your Mac, but may be a little limited for pro users looking for an alternative to Wacom’s Cintiq tablets. That’s not a problem any more thanks to today’s Astropad Studio launch.
A recent report from KGI Securities analyst Ming-Chi Quo suggests that Apple appears ready to restructure the iPad Product line. The goal is, apparently, to clearly correlate increasing size and sophistication with price to make sure customers can update or enter the market at the desired level. Ming-Chi Quo believes sales and ASPs will benefit, but there may be more going on. John explains.
Apple has waxed enthusiastic about keyboards for the iPad and now offers its own. But the design may not be for everyone. If you’ve been thinking about a sturdy, aluminum keyboard/case for your iPad Pro, one that makes it look (and function) very much like a MacBook, then you’ll want to read John’s review of the Brydge 12.9 model for iPad Pro.
The iPhone 7 and Apple Watch Series 2 were in the spotlight Wednesday morning, Apple quietly lowered the prices on the iPad lineup while bumping up storage. The 16GB storage option is gone and a 256GB option is available, just like the iPhone 7.
In a perfect world, Dr. Mac says he’d ditch his laptop and hit the road with just a svelte 9.7-inch iPad Pro. Two recent events make it possible; find out more in Dr. Mac’s Rants & Raves #189: The iPad Pro 9.7-inch Keyboard Case for Road Warriors
The early iPads were a sensation. It seemed that Steve Jobs had brought forth the successor to the Mac. However, things have not gone as planned with the iPad, and Apple is scrambling to construct a clearer branding and imperative for the iPad. Even Microsoft senses the difficulty and has poked fun at Apple’s newfound toaster-fridge mentality.