An Excellent New iPad at a Reasonable Price

· · Dr. Mac's Rants & Raves

The new 9.7-inch iPad (left) and 9.7-inch iPad Pro (right) are more similar than different.

There’s a new iPad in town—a 9.7-inch model with the lowest prices ever for a full-sized iPad—priced from a mere $329 for a 32GB WiFi-only model (vs. $599 for the least expensive 32GB WiFi-only 9.7-inch iPad Pro). Dr. Mac has been testing one for a couple of weeks and is convinced the biggest difference between it and the 9.7-inch iPad Pro is its price—$270 less than the cheapest  9.7-inch  iPad Pro, without an Apple Pencil or Smart Keyboard  ($99 and $149 respectively).

Apple Pencil and iPad Pro Could Really Feel Like Writing on Paper

· · Cool Stuff Found

It’s easy to draw, write, and sketch on the iPad Pro with Apple Pencil, but it just doesn’t feel the same as when you put a real pen or pencil to paper. It’s slippery, too glossy, and feels like plastic. Furthermore, the Apple Pencil just doesn’t float across the screen the way a good pencil does on high-quality paper. A project on Kickstarter aims to solve that dilemma. The project is PaperLike, and the moniker really fits. The inventor has tried a bunch of different styli and screen protectors, and nothing felt quite right. That’s why he decided to make his own. In addition to making the iPad Pro feel like plastic, the overlay also reduces glare, eliminates fingerprints, and protects your screen from scratches. PaperLike will ship in June 2017, and you can get yours early for 17 Euros.

Apple Loves Outdated Tech and Gives up on Social Media, Plus Electrified LEGO - ACM 403

· · Apple Context Machine Podcast

Apple Context Machine Logo

Apple appears to be increasingly comfy offering yesterday’s technology at today’s prices, and Bryan and Jeff are all cranky about it. They also talk about Brixo, chrome-plated and electrified LEGO bricks, and Apple’s new Clips app and what it means for social media. Oh, and Jeff had to edit out an F-bomb because Bryan got all ranty.

New Apple iPad Pro Spot Shows the Power of Apple Pencil to Sign Documents

· · Cool Stuff Found

Apple has a new entrant in its iPad Pro commercials where the company responds to tweets from real people. The new one is called No more printing, and shows how you can use iPad Pro and Apple Pencil to sign documents. It’s anchored around a tweet from @ROSESplease about printing personal documents on the company printer. I thought these spots were interesting when they launched, and found it interesting that Apple was interacting indirectly with social media and tweets from real folks. As time goes on, however, I find that I don’t think about these adds at all. That certainly wasn’t true with many other Apple campaigns. Then again, I’m not the target demo for these spots. This is the fifth spot in the series, making it likely they’re performing well for Apple.

Apple Appears Ready to Restructure the iPad Lineup

· · Analysis

iPad Pro with Apple Pencil

A recent report from KGI Securities analyst Ming-Chi Quo suggests that Apple appears ready to restructure the iPad Product line.  The goal is, apparently, to clearly correlate increasing size and sophistication with price to make sure customers can update or enter the market at the desired level. Ming-Chi Quo believes sales and ASPs will benefit, but there may be more going on. John explains.

Brydge 12.9 Aluminum Keyboard for iPad Pro Exudes Class

· · In-Depth Review

Brydge 12.9 Keyboard for iPad Pro

Apple has waxed enthusiastic about keyboards for the iPad and now offers its own. But the design may not be for everyone. If you’ve been thinking about a sturdy, aluminum keyboard/case for your iPad Pro, one that makes it look (and function) very much like a MacBook, then you’ll want to read John’s review of the Brydge 12.9 model for iPad Pro.

Apple Drops Prices, Bumps Storage on iPad Line

· · Product News

iPad lower prices

The iPhone 7 and Apple Watch Series 2 were in the spotlight Wednesday morning, Apple quietly lowered the prices on the iPad lineup while bumping up storage. The 16GB storage option is gone and a 256GB option is available, just like the iPhone 7.

A Clever Microsoft Ad Gets to the Heart of Apple's Fuzzy iPad Message

· · Editorial

MacBook-iPad side by side

The early iPads were a sensation. It seemed that Steve Jobs had brought forth the successor to the Mac. However, things have not gone as planned with the iPad, and Apple is scrambling to construct a clearer branding and imperative for the iPad. Even Microsoft senses the difficulty and has poked fun at Apple’s newfound toaster-fridge mentality.