Advertising is obsolete, so let’s kill it with fire. Ramsi Woodcock of the University of Kentucky writes that if the only justification for advertising is that it informs, then it’s obsolete now.
Imagine a world wiped clean of advertising of all kinds…Would you still be able to find all the information you could ever want about products in this alternative world? Of course you would. Your friends, family and the host of complete strangers you follow on Facebook, Instagram, Pinterest, and half a dozen other sites would continue to bombard you with information about their lives, including all the products they are using.
That argument make sense to me. However, he continues to write that advertising has another use: manipulation.
Check It Out: Advertising is Obsolete. Let’s Kill It With Fire