Apple Only Smartphone Maker to Grow in Last Quarter

Apple was the only smartphone maker that grew over the last quarter. That’s according to researchers at Canalys, with Cult of Mac break down the data.

“Apple defied expectations in Q2,” said Canalys analyst Vincent Thielke. “Its new iPhone SE was critical in the quarter, accounting for around 28% of its global volume, while iPhone 11 remained a strong best-seller at nearly 40%. iPhone SE will remain crucial to prop up volume this year, amid delays to Apple’s next flagship release. In China, it had blockbuster results, growing 35% to reach 7.7 million units. It is unusual for Apple’s Q2 shipments to increase sequentially. As well as the new iPhone SE, Apple is also demonstrating skills in new user acquisition. It adapted quickly to the pandemic, doubling down on the digital customer experience as stay-at-home measures drive more customers to online channels.” What’s particularly impressive to me about Apple’s success during the quarter is how many potential pain points it needs to navigate.

Check It Out: Apple Only Smartphone Maker to Grow in Last Quarter

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