LONDON- Apple’s March 25th “It’s Showtime” event looks like it is going to be a bit different from normal tech-company shows. The Times of London reported that Hollywood A-Listers like Jennifer Aniston, Reese Witherspoon, and Oprah Winfrey, who is producing a show for Apple, could attend. It is just another element of the firm’s battle for streaming supremacy with the likes of Netflix.
The iPhone maker is ramping up the star power to support its long-awaited push into the entertainment business. For nearly two years Apple executives have been signing up the cream of Tinseltown on lucrative contracts for its on-demand TV and movie service. Next Monday, Apple will explain how it plans to dethrone Netflix and Amazon, the largest players in paid-for video streaming. It may also unveil a subscription news and magazine service, sources said.