Apple will not be launching a Netflix competitor on Monday. That is according to Re/Code’s Peter Kafka. He reported that instead, the company will be looking to increase service revenue by helping others sell their streaming subscriptions. He also noted that Apple doesn’t have the back catalogue of content that the likes of Hulu, Netflix, Disney can offer.
One thing Apple won’t do is unveil a serious competitor to Netflix, Hulu, Disney, or any other entertainment giant trying to sell streaming video subscriptions to consumers. Instead, Apple’s main focus — at least for now — will be helping other people sell streaming video subscriptions and taking a cut of the transaction. Apple may also sell its own shows, at least as part of a bundle of other services. But for now, Apple’s original shows and movies should be considered very expensive giveaways, not the core product.