Gilad Edelman asks an important question at Wired: Why don’t we just ban targeted advertising?
The solution to our privacy problems, suggested Hansson, was actually quite simple. If companies couldn’t use our data to target ads, they would have no reason to gobble it up in the first place, and no opportunity to do mischief with it later. From that fact flowed a straightforward fix: “Ban the right of companies to use personal data for advertising targeting.”
Instead of, or in addition to, banning or restricting targeted advertising, I think we should go a step further and restrict data collection, which is what these companies use for these ads in the first place. When any startup without a track record can enter the business of collecting and selling our personal information, that’s a problem.
Check It Out: Should We Ban Targeted Advertising?