Apparently this launched earlier this year but I haven’t heard of it until now. Bookshop.org is a virtual bookshop that partners with indie book sellers as a rival to Amazon.

Hunter believes the reason for Bookshop’s quick success is readers’ fondness for their local booksellers. “Bookstores have been in trouble for a while because of Amazon’s growth, but this pandemic has really accelerated it. Amazon has gotten much more powerful, while there are 100-year-old stores that are hanging on for survival,” he said. “I think we were so successful because enough people were conscious of that, and wanted to rally around around their beloved bookstores, because they care about the world that we emerge from this pandemic into.”

Check It Out: Bookshop.Org Unites Indie Sellers to Battle Amazon

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