Amazon's Alexa Super Bowl Ad is the Voice Assistant I Want

· · Cool Stuff Found

Amazon is hyping its Alexa voice assistant in a new ad to air during Super Bowl LII this weekend after teasing that new voices may be coming. Turns out they’re celebrities filling in to “help out.” Regardless of what you think of Amazon’s efforts in the voice control space, it’s a pretty funny commercial—and I kind of wish this is how my Echo really worked.

Amazon Adds ARKit Shopping to its iPhone App

· · Product News

Amazon AR View on iPhone

Amazon is making it easier to see how stuff looks in your home before you click the Buy button. The online retailer’s latest iPhone app update adds in ARKit support so you can virtually place items in your home while you’re shopping.