Lawmakers in Colorado passed the Colorado Privacy Act, and now Senate Bill 190 needs Governor Jared Polis’ signature.

Consumer advocates said the measure could have gone further to protect people. One change allows consumers to universally opt out of ad-based tracking instead of having to make that request for each website or company. But the act also lets advertising companies keep tracking consumers if they ask for consent first.

Check It Out: Colorado Becomes Third State to Pass Privacy Law

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