Apple made a number of interesting acquisitions during 2018. 9to5Mac put together a useful round-up of all the deals that were made public. The purchases of song-identification service Shazam and media-aggregation app Texture stood out for me. However, deals in the areas of data, analytics, and AI were also highly significant and hinted at Apple’s future direction.
Over the course of a year, it’s easy to forget about the numerous deals a company the size of Apple makes – and there are likely more deals that have already been made behind the scenes but haven’t yet become public. Apple’s landmark deals of 2018 include its acquisitions of Texture and Shazam, as well as its $600 million deal with Dialog. The smaller acquisitions, however, indicate Apple’s evolving interest in data, analytics, AI, and much more.
Check It Out: Every Known Acquisition by Apple in 2018