Facebook recently ran a high-profile ad campaign against Apple. The social media giant said changes to iOS privacy rules would hurt small businesses. According to Buzzfeed News, its employees don’t necessarily agree.

While the $750 billion company’s public relations effort has presented a united front with small businesses, some Facebook employees complained about what they called a self-serving campaign that bordered on hypocrisy, according to internal comments and audio of a presentation to workers that were obtained by BuzzFeed News. A change in Apple’s iOS 14 mobile operating system — which requires iPhone owners to opt in to allow companies to track them across other apps and websites — hurts Facebook, some employees argued on the company’s private message boards, and their employer was just using small businesses as a shield. “It feels like we are trying to justify doing a bad thing by hiding behind people with a sympathetic message,” one engineer wrote in response to an internal post about the campaign from Dan Levy, Facebook’s vice president for ads.

Check It Out: Facebook Thinks It’s Defending Small Firms Against Apple. Not All Its Employees Agree.

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