iOS 14 Features Could Hurt Facebook Ad Targeting

· Andrew Orr · Link

Facebook logo

iOS 14 features like “ask to track” could hurt Facebook’s ad targeting business, said Chief Financial Officer David Wehner.

With the update to its mobile devices, Apple will ask users if they want to let app developers track their activity across other apps and websites […] The change is expected to start impacting Facebook’s advertising in the third quarter but it will have a more pronounced effect in the fourth quarter, Wehner said.

I’m sure Facebook will find other ways to track people.

Companies Like Doordash Share Your Purchases With Facebook

· Andrew Orr · Link

Facebook logo

Thomas Smith dug into his Facebook settings and downloaded a copy of his data. In a section introduced this year called Off Facebook Activity, he found that companies like Doordash send data about your purchases to Facebook.

If you’ve bought an item on myriad e-commerce websites, made a donation to a political campaign, used any of several hundred participating apps, or, in my case, bought a wildly expensive bubble tea, there’s a good chance Facebook knows about it. What are they doing with this knowledge? Again, it’s pretty clear. It’s there so it can “show you more relevant ads,” “help you discover new businesses and brands,” and the like.

He also sounds incredibly guilty for buying bubble tea through Doordash.

Facebook Considers Adding Face ID to Messenger Chats

· Andrew Orr · Link

Facebook messenger app icon

Facebook’s latest experiment involves adding Face ID / Touch ID protection to Messenger chats.

When enabled, users will need to authenticate their identity using Face ID, Touch ID, or their passcode before they can view their inbox, even if their phone is already unlocked. […] The company is currently testing the new security feature among a small percentage of Messenger’s iOS users, though it could eventually be available more widely, including on Android.

I’d love to seen an option to lock any app with Face ID / Touch ID.

Facebook Helped Hack ‘Tails’ OS to Catch a Child Predator

· Andrew Orr · Link

Generic image displaying the word hacked.

A report today from Motherboard details how Facebook and the FBI used a zero-day exploit for privacy OS Tails to catch a child predator. The reason I’m specifically linking to it is because of this paragraph:

Facebook told Motherboard that it does not specialize in developing hacking exploits and did not want to set the expectation with law enforcement that this is something it would do regularly. Facebook says that it identified the approach that would be used but did not develop the specific exploit, and only pursued the hacking option after exhausting all other options.

That is a slippery slope argument that will be used by politicians, like how Apple does what it can to help the FBI get into terrorists’ iPhones. “But you helped them before, why not again?” More fuel on the EARN IT fire.

You Can Now Port Facebook Photos to Google

· Andrew Orr · News

Facebook logo

As part of the Data Transfer Project, customers can now port Facebook photos to Google Photos. Here’s where to find that option.

The 2020 Social Media Marketing Bootcamp Certification Bundle: $29.99

· Bryan Chaffin · TMO Deals

The 2020 Social Media Marketing Bootcamp Certification Bundle

We have a deal on the 2020 Social Media Marketing Bootcamp Certification Bundle, a 7-course training program covering social media in general, as well as FaceBook, Instagram, Twitter, and LinkedIn. It includes 34 hours of content and hundreds of lessons, and it’s $29.99 through our deal.

The 2020 Complete Certified Facebook Marketing Masterclass: $13.99

· Bryan Chaffin · TMO Deals

The 2020 Complete Certified Facebook Marketing Masterclass

We have a deal on the 2020 Complete Certified Facebook Marketing Masterclass. This course is designed to teach you how to develop and grow your business’s Facebook presence, identify your customers, use paid ads, and more. It’s $13.99 through our deal.

Facebook Bought Giphy. What Does That Mean for Privacy?

· Andrew Orr · Link

Facebook logo

Facebook announced today that it’s acquiring Giphy for an alleged sum of US$400 million.

Facebook characterized the acquisition—reportedly worth $400 million—as a way to help its millions of users “better express themselves.” […] Facebook says it will not collect information specific to individual people using Giphy’s API, but it will get valuable data about usage patterns across the web.

I definitely don’t believe them when they say that won’t collect individual data. That is Facebook’s raison d’être. This is exactly like its usage of the Onavo VPN spyware: Collect data on how people use GIFs everywhere, especially on competitor’s platforms. Mark Zuckerberg is furiously trying to beat Snapchat into submission. They rejected him once and he’s been out for blood ever since. GIFs may sound like a stretch when it comes to data collection, but keep in mind that web beacons exist.

Facebook Removes ‘Pseudoscience’ Category for Targeted Ads

· Andrew Orr · Link

Facebook logo

Facebook is no longer allowing advertisers to use pseudoscience as a category with which to target people.

The company eliminated the pseudoscience category from its “detailed targeting” list on Wednesday, the spokeswoman said by phone, after tech news site The Markup showed that it could advertise a post targeting people interested in pseudoscience.

The Markup demonstrated that Facebook was allowing such ads after saying it would police COVID-19 misinformation on its platform. More than 78 million Facebook users were interested in “pseudoscience,” it said, citing Facebook’s ad portal.

Good to see Facebook doing this. Now we just need YouTube to stop recommending conspiracy videos.

Facebook Publishes First COVID-19 Maps

· Charlotte Henry · News

Facebook has released the first maps built using COVID-19 data collected from a survey distributed across the social network.

Facebook Scales Back Libra, Ties it to Fiat Currency

· Andrew Orr · Link

Facebook coin

Facebook is scaling back its cryptocurrency project ‘Libra.’ Instead of trying to become the dominant global financial system, its new goals are less ambitious. Instead it will work as a layer on top of traditional fiat currency, much like Apple Pay.

The Libra Association said it had begun the process of getting regulatory approval for the payment network from the Swiss Financial Markets Supervisory Authority. To ensure that authorities around the world are on board, the Swiss agency is working with a “college” of regulators from over 20 countries. The association said it still aimed to bring the system live this year.

A good move by Facebook, in part because there was always going to be strong opposition to Libra. You might work with the government in some aspects, but you don’t mess with its money. And ultimately it’s still a way to compete with the likes of PayPal, Google Pay, and Apple Pay.c

Facebook Tried to Buy a Hacking Tool to Spy on iPhone Users

· Andrew Orr · Link

Facebook logo

According to court filings, when Facebook was in the early stages of building its spyware VPN called Onavo Protect, it noticed that it wasn’t as effective on Apple devices as it was on Android. So Facebook approached a hacking group called NSO Group to use its Pegasus malware.

According to the court documents, it seems the Facebook representatives were not interested in buying parts of Pegasus as a hacking tool to remotely break into phones, but more as a way to more effectively monitor phones of users who had already installed Onavo.

Why is Zoom Sending Our Data to Facebook?

· Andrew Orr · Link

Zoom logo

As people are required to work from home, apps like Zoom help us with video conferencing. But why is the iOS app sending our data to Facebook?

Upon downloading and opening the app, Zoom connects to Facebook’s Graph API, according to Motherboard’s analysis of the app’s network activity. The Graph API is the main way developers get data in or out of Facebook. The Zoom app notifies Facebook when the user opens the app, details on the user’s device such as the model, the time zone and city they are connecting from, which phone carrier they are using, and a unique advertiser identifier created by the user’s device which companies can use to target a user with advertisements.

I’ll add this to my #DeleteFBSDK endeavors.