Facebook announced that its News Feed feature will simply be known as “Feed”. The previous name has been around for over 15 years.
Facebook Now Just Has a “Feed”
Facebook used rival Twitter as one way of announcing the change:
Starting today, our News Feed will now be known as “Feed.” Happy scrolling! pic.twitter.com/T6rjO9qzFc
— Facebook App (@facebookapp) February 15, 2022
According to a statement from Facebook reported by Recode‘s Peter Kafka:
This is just a name change to better reflect the diverse content people see on their Feeds. This is just a name change and does not impact the app experience more broadly.
The suggestion, of course, will be that this is a further attempt by the social media giant to be seen as a platform as opposed to a publisher, which the inclusion of the word “News” might be argued to imply.
Interestingly, a Facebook News standalone tab debuted in Frane on the same day, Adweek reported.